Tech Data Canada introduces resellerConnect program, ramps up marketing and lead generation programs for solution providers.
Distribution, Marketing
Tech Data brings resellerConnect to Canada
by Robert Dutt •
Tag Archive for Marketing
Cloud, Managed Services, Security
Internet of Things has strong potential for Canadian MSPs: AVG
by Mark Cox •
AVG’s commercial market strategy is now based around MSPs, who the company thinks are well positioned to handle the additional management tasks that the Internet of Things is bringing.
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Channel Programs, Marketing
Partners counted on to meet enhanced new Dell expectations
by Mark Cox •
At this week’s Dell Canada Partner Summit 2014 in Toronto, Dell execs reiterated their channel commitment, asked for partner help in better defining their needs, and asked them to do even more business to help Dell make its targets.
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Marketing, Solution Provider News
Use your trade show attendance to boost marketing
by Robert Dutt •
How one Ontario solution provider is using its attendance at last week’s VMworld to educate and engage key customers and prospects.
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Channel Programs, Featured Post, Storage
CommVault remakes its PartnerAdvantage program
by Mark Cox •
Predictability, consistency among top goals in CommVault’s partner program remake.
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Channel Programs, Featured Post
AMD launches new partner program
by Mark Cox •
AMD’s new partner program aims to support multi-track partners, increase benefits and improve transparency, the chipmaker says.
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Channel Programs, Featured Post
HP looks to marketing as channel differentiator
by Robert Dutt •
HP channel marketing and demand gen chief Lynn Anderson looking to link up partners with marketing agencies to streamline MDF, support growth.
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Distribution, Featured Post
Tech Data debuts TDengage content syndication tool
by Robert Dutt •
Tech Data Canada’s new TDengage content syndication tool offers solution providers easy access to product information, promises path to e-commerce soon.
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Training
New Tools to Amp Up IT Sales
by Chris Gonsalves (Channelnomics) •
Partners need to attack emerging market opportunities quickly to gain competitive advantage, but their sales forces often aren’t up to the task.
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Featured Post, Marketing
Q&A: Taking Content Marketing to the Next Level
by Chris Gonsalves (Channelnomics) •
Executives from content marketing powerhouse McMurry/TMG discuss the state of content marketing and peer inside the strategies of key players.
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Channel Programs, Featured Post
Vendors, Partners Give Mediocre Grades on Channel Performance
by Channelnomics Staff •
The new Channel Perceptions Report reveals how vendors and solution providers perceive each other on critical channel operations and performance issues.
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Distribution
Ingram Micro SMB 500: Financing Leads to Better Deals
by Chris Gonsalves (Channelnomics) •
The most successful solution providers, such as those on the Ingram Micro SMB 500 list, take advantage of credit and financing programs from distributors.
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Featured Post, MarketingBuzz
MarketingBuzz: How to use online PR effectively to increase sales
by Robert Dutt •
Irving Frydman explains how online news releases boost visibility and generate customer leads
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Featured Post, Marketing
Dell Helping Partners With Social Skills
by Channelnomics Staff •
PC vendor introduced Social Media 2.0 to help partner succeed with social media marketing
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Channel Communities, Distribution, Featured Post
Mergers on the Mind at VTN
by Robert Dutt •
15 members sold their companies last year, and the trend shows no sign of slowing
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Channel Programs, Featured Post
Oracle Wants to be Easier Business Partner
by Channelnomics Staff •
There’s potential for boom and bust for partners in Mark Hurd’s vision to be easier for customers to work with
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Channel Programs, Cloud, Featured Post
Ingram Adds Cloud Marketing, Technical Supports
by Robert Dutt •
“Seeding the Cloud” program aims to help VARs build out marketing, while Cloud Desk offers technical bench support
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Featured Post, Printing and Imaging
Xerox Picks Clayton-Hine to Lead Marketing
by Channelnomics Staff •
After serving as head of global channel marketing at CA for more than two years, Toni Clayton-Hine is moving on to Xerox to oversee channel marketing
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Featured Post, Marketing
Cisco Names Liebo Partner Marketing Chief
by Robert Dutt •
New global partner marketing vice president Sherri Liebo outlines her priorities ahead of Partner Velocity later this month
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Networking
Organizations Struggle To Find Big Data Value
by Channelnomics Staff •
A Cisco survey underscored that Big Data represents a glaring opportunity for organizations
