Marketing

Dell EMC provides revenue, rebate specifics for new channel program

February 8, 2017 Mark Cox Comments Off

Dell EMC fills in the remaining blanks in what its new unified partner program, which formally rolls out today, will look like.

Epicor enhances channel program in the Americas

February 7, 2017 Mark Cox 1

The changes involve certifying partners in Canada and Latin America to sell the Prophet 21 wholesale distribution solution.

AppRiver upgrades free email marketing tool for partners

January 31, 2017 Mark Cox Comments Off

AppRiver had a pre-templated campaign tool before, but it was limited to Office 365. The new one covers a broad range of their solutions, with 12 templates at launch, and more scheduled to be added.

New Ivanti brand for LANDESK-HEAT union to focus on unified secure workplace message

January 23, 2017 Mark Cox Comments Off

LANDESK had been working on rebranding itself for nine months, and the bringing together of the company with HEAT Software into Ivanti provides an ideal opportunity to create a brand – and a strategy around it – to cross-market and cross-sell all the company’s solutions.

Enterprise VoIP vendor 8×8 looks to take channel to next stage with new partner program

November 15, 2016 Mark Cox 1

8×8 only began to actively a develop a channel in recent years, but now the channel has grown to the point where the company has had to introduce a new program with more resources to support it.

HP upgrades partner marketing with Co-Marketing Zone, new Social Media Center

September 13, 2016 Mark Cox Comments Off

The HP Co-Marketing Zone now allows partners to track the performance and ROI of campaigns as well as create them, while the Social Media Center is designed to establish partners as thought leaders by providing content that goes beyond HP materials.

Addition of competencies to HPE Partner Ready program highlight GPC announcements

September 12, 2016 Mark Cox Comments Off

Other important changes include the integration of programs for other groups which used to be outside the old umbrella program and the integration of the Aruba PartnerEdge and HPE Networking channel programs into the new Partner Ready for Networking program.