Certifications

Channel Communities

HPE rethinks technical enablement and certification with HPE Tech Pro Community

March 12, 2019 Mark Cox Comments Off on HPE rethinks technical enablement and certification with HPE Tech Pro Community
HPE looks to bring partners more closely into HPE’s own technical communities, introduce a broader type of solution focused credentialing system, and reward both individual techs and partner companies for achievements.

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Channel Programs

Malwarebytes introduces first partner program for MSPs

March 5, 2019 Mark Cox Comments Off on Malwarebytes introduces first partner program for MSPs
Malwarebytes has managed its MSP partners as resellers until now, but as that segment of the market grows, the company will be rolling out a program specifically designed for MSPs following a successful pilot in Australia.

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Channel Programs

Micro Focus announces unified partner program with single modern partner portal

March 1, 2019 Mark Cox Comments Off on Micro Focus announces unified partner program with single modern partner portal
Micro Focus brings together their legacy business with the software assets acquired from HPE into a single program designed to manage hundreds of product lines, including managing cross-sell opportunities smoothly.

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Channel Programs

DNS intelligence provider Farsight Security unveils first channel program for VARs

February 27, 2019 Mark Cox Comments Off on DNS intelligence provider Farsight Security unveils first channel program for VARs
Farsight has had an OEM program to go to market with strategic vendor partners, but now is supplementing that with a new program to expand their reach further through the VAR channel. It formalizes a route to market that has been there before, but on an ad hoc and opportunistic basis.

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Big Data

Splunk announces new global channel chief and additional partner incentives

February 26, 2019 Mark Cox Comments Off on Splunk announces new global channel chief and additional partner incentives
Microsoft vet Aziz Benmalek takes over as Splunk’s global channel chief, while the company announced new partner incents, improvements to their partner portal, and the implementation of the new partner tracks announced at last fall’s Splunk .conf18.

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Channel Programs

Comodo Cybersecurity lets partners define their own benefits in their first channel program covering endpoints

February 21, 2019 Mark Cox Comments Off on Comodo Cybersecurity lets partners define their own benefits in their first channel program covering endpoints
Comodo is recruiting partners who are prepared to make a deeper commitment to the company and supporting them through the program, while leveraging distribution for the first time ever to support much larger numbers of more transactional partners.

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Channel Programs

Sectigo hones focused enterprise strategy to drive explosive channel growth in 2019

February 19, 2019 Mark Cox 1
Sectigo has been expanding its channel to both increase the amount of business it does, and to broaden it out beyond its historic base in carriers and MSPs. That has included a new channel program, and a focused strategy to make partners successful.

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Backup

Veeam expands incents, marketing resources and learning management for North American channel partners

February 13, 2019 Mark Cox Comments Off on Veeam expands incents, marketing resources and learning management for North American channel partners
Veeam global channel chief James Mundle talks with ChannelBuzz about what partners can expect from the changes to the program.

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Channel Programs

Kaspersky Lab looks to increase solutions sales, decrease transactional business with new global partner program

January 28, 2019 Mark Cox Comments Off on Kaspersky Lab looks to increase solutions sales, decrease transactional business with new global partner program
Kaspersky Lab says the market is moving decisively away from transactional sales, so they are changing their channel program to meet this new reality.

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Channel Communities

Newly-appointed CompTIA Canada head looks to introduce vet cybersecurity training program in Canada

January 28, 2019 Mark Cox Comments Off on Newly-appointed CompTIA Canada head looks to introduce vet cybersecurity training program in Canada
Al Nasturzio, CompTIA’s new Canadian business development manager, comes to the role with a slightly atypical skillset. The initiatives he has underway include replicating in Canada a highly successful U.S. CompTIA program to train veterans and help them find jobs.

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Channel Programs

New Pulse Secure partner program reworks philosophy to emphasize mutual commitment

January 24, 2019 Mark Cox Comments Off on New Pulse Secure partner program reworks philosophy to emphasize mutual commitment
The new channel program is much deeper and more fully built out than the original one designed when the company spun out of Juniper, as Pulse Secure wants its program to enable more committed and better trained partners – as well as reduced numbers of them.

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Cloud

Blockchain, Flow enhancements and security highlight new Dell Boomi platform release

December 17, 2018 Mark Cox Comments Off on Blockchain, Flow enhancements and security highlight new Dell Boomi platform release
Other features that expand the release theme of enhancing the platform’s usability for developers include the addition of additional open capabilities, and newly announced free certifications.

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Channel Programs

Boomi continues to build out partner program introduced this spring

November 7, 2018 Mark Cox Comments Off on Boomi continues to build out partner program introduced this spring
Boomi VP of Global Business Development David Tavolaro said that measured by partner enthusiasm, the Partner Summit at Boomi World 18 was a major success. He also emphasized that the partner program has continued to evolve successfully since its April inception.

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Networking

Extreme Networks revamps training curriculum, approach with new Extreme Dojo program

November 2, 2018 Mark Cox Comments Off on Extreme Networks revamps training curriculum, approach with new Extreme Dojo program
The four-level modular online program updates the curriculum to include all Extreme’s newly acquired assets. Sales training is available immediately, with technical training to follow in two months.

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Cloud

Major new Azure integration highlights NetApp cloud announcements

October 23, 2018 Mark Cox Comments Off on Major new Azure integration highlights NetApp cloud announcements
NetApp is touting the new Azure NetApp Files as a huge extension of their Microsoft relationship, which gives them a level of integration with their Azure cloud that Microsoft has not done before with anyone. Other announcements include the General Availability of NetApp Cloud Insights, NetApp Cloud Volumes ONTAP, and new ONTAP support for NetApp HCI.

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Big Data

New OEM and system integrator tracks highlight channel announcements at Spunk .conf

October 2, 2018 Mark Cox Comments Off on New OEM and system integrator tracks highlight channel announcements at Spunk .conf
The new tracks – the last of those likely for specific types of partners – were announced at this event, and will go live at next year’s Global Partner Summit. Other channel changes include some enhancements to the certification process.

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Channel Programs

Nutanix rethinks partner program philosophy with launch of Channel Charter

August 6, 2018 Mark Cox Comments Off on Nutanix rethinks partner program philosophy with launch of Channel Charter
The Channel Charter – Nutanix’s new channel program – is designed to encourage partners to move beyond HCI to the cloud, while also allowing smarter partners who are deeply focused on Nutanix to qualify for the program’s top tier.

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Big Data

Hitachi Vantara announces hardware, software enhancements to Unified Compute Platform

June 6, 2018 Mark Cox 1
Just in time for SAP SAPPHIRE, several significant new SAP HANA software applications were announced, but that’s only a part of a fairly comprehensive Hitachi Vantara announcement.

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Channel Communities

Jitterbit transitions to partner-first program with high-touch PoweredBy Jitterbit Program

June 6, 2018 Mark Cox Comments Off on Jitterbit transitions to partner-first program with high-touch PoweredBy Jitterbit Program
Jitterbit’s increased investment in developing partner skillsets includes joint strategic business and marketing plans for their top two partner tiers, as well as new go-to-Market accelerators and enhanced technical enablement.

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Channel Programs

Inside Pure Storage’s channel program changes

May 25, 2018 Mark Cox Comments Off on Inside Pure Storage’s channel program changes
The changes to the Pure channel program and go-to-market motions are extremely significant, impacting most things except for Pure’s commitment to a 100 per cent channel strategy.

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