Storage

Lightbits enhances channel-centric model with new partner program

While the previous Go Purple partner program was more of a bare-bones effort, the new Luminary Partner Program is better attuned to the company’s Cloud First strategy, and more complete, although formal certifications won’t arrive till next year.

Tintri looking to complete turnaround story with launch of two VMware-complementary solutions at VMware Explore

Veeam-centric backup storage company Object First looks for new partners at VMware Explore

Object First, created by Veeam’s two co-founders and run by former Webroot and Axcient CEO David Bennett, focuses on immutability and ransomware recovery, and as a year-old startup, is looking for more partners to get their message out to customers.

VMware upgrades multi-cloud capabilities on multiple fronts

Multi-cloud has become one of VMware’s top focus areas, and the new and enhanced offerings include vSAN Max, which allows storage to be disaggregated and scale independently from compute, as well as new multi-cloud virtual private clouds for storage and networking.

Canadian storage vendor 45Drives to host first annual Storage Summit in Sydney N.S.

The event, which is being held from August 24-26 in and around Sydney, the largest town on Cape Breton Island, will bring together storage thought leaders, with a heavy emphasis on the YouTube world, and is open to the public.

Nutanix targets Generative AI newcomer market with Nutanix GPT-in-a-Box

The new offering adds an Opinionated AI stack and related services to Nutanix’s infrastructure and storage stacks, and the company believes it will find a good reception from the SMB to the enterprise.

VAST Data turns its technology to AI with announcement of Thinking Machine

The VAST DataStore, VAST DataBase and DataBase Engine combine to deliver on VAST’s long term plan of utilizing their storage technology for deep learning as well.

NetApp’s new Partner Sphere Partner Program  goes live

Last fall NetApp announced its new program, which they term an extension of the previous Unified Partner Program rather than a major overhaul of it, and after giving partners a suitable time to prepare for the new program, it is now operational.

Pure Storage goes deeper into data centre with expanded Pure//E family, while also strengthening FlashArray//X and FlashArray//C

The FlashArray//X and FlashArray//C boast a 40% performance increase, while the FlashArray//E reaches the lowest end of the datacentre market, giving Pure and their partners an end-to-end offering.

Pure CEO Giancarlo lays out vision to leave disk in the dust

Giancarlo emphasized that the long-awaited time has finally arrived when flash is now price-competitive with HDDs in the lower reaches of the data centre, and that Pure in particular enjoys competitive advantages in the market that will let them take advantage of this opportunity to the fullest.

Pure exhorts partners to leverage expanded portfolio and expand services capabilities

With Pure’s portfolio expanded down to the lower reaches of the data centre, and flash reaching that long-sought price parity in that environment, both Pure and their partners think the potential for significant growth has arrived.

Pure Storage strengthens data resiliency with new ransomware SLA guarantee, new data protection assessment and anomaly detection capabilities.

The new SLA guarantee is the first SLA that customers will have to purchase rather than get free as part of Evergreen, but it provides significant benefits on getting the customer new clean hardware for recovery, assisted by a Pure engineer onsite.

CTERA reworks channel program to better prepare partners for changing cloud file services market.

CTERA has added a third tier to their channel program to better differentiate and reward their most productive channel partners, and added new support to make them more efficient sellers.

Dell looks to expand partner services with Project Harmony

Project Harmony was the one new initiative specifically for partners announced at this year’s Dell Technologies World, within the context of a news-rich event which will create many other partner opportunities.

Dell expands APEX portfolio with major new offerings and partnerships

Dell makes some major announcements around their as-a-service portfolio, including bringing their Project Alpine previews from last year out as projects, in what they are saying brings the whole APEX strategy to fruition.

New NetApp All-Flash SAN Array A-series highly new storage announcements

The block storage-focused A-series announcement is complemented by others updating their StorageGrid software and adding a new StorageGrid appliance, the extension of their ONTAP One software, a new version of their ONTAP software, and a Ransomware Recovery Guarantee.