As-a-Service

As-a-Service

ESET Canada celebrates 10 years

August 15, 2025 Mark Cox Comments Off on ESET Canada celebrates 10 years
ESET Canada just is celebrated the ten year anniversary of its Canadian operations, which dates from August 13, 2015, during which time they also expanded their reseller channel and their MDR channel.

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Artificial Intelligence

Hitachi Vantara introduces Hitachi EverFlex AI Data Hub as a Service

July 7, 2025 Mark Cox Comments Off on Hitachi Vantara introduces Hitachi EverFlex AI Data Hub as a Service
The new as a service offering combines the Vantara Virtual Storage Platform One with technology from Cisco and software firm Zetaris to provide customers with smarter AI.

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As-a-Service

Aryaka Networks revamps SD-WAN approach to create a robust SASE system

March 3, 2025 Mark Cox Comments Off on Aryaka Networks revamps SD-WAN approach to create a robust SASE system
SD-WAN vendor Aryaka Networks has significantly changed their business model, from their traditional SD-WAN approach to a unified SASE system.

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Artificial Intelligence

Hybrid cloud infrastructure vendor Hitachi Vantara launches new partnership with Virtana and its platform suite 

December 4, 2024 Mark Cox Comments Off on Hybrid cloud infrastructure vendor Hitachi Vantara launches new partnership with Virtana and its platform suite 
Hitachi Vantara and Virtana have announced a new collaboration with AI-powered monitoring and observability vendor Virtana, which will integrate Virtana’s suite with the Hitachi Vantara  EverFlex infrastructure-as-a-service offering.

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Artificial Intelligence

HYCU partners with Anthropic around new HYCU Generative AI Issue

January 30, 2024 Mark Cox Comments Off on HYCU partners with Anthropic around new HYCU Generative AI Issue
HYCU’s new offering utilizes Claude, Anthropics’s AI assistant, to integrate AI into the HYCU backup platform.

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Artificial Intelligence

NetApp introduces ASA C-Series family with capacity flash for top performance at near disk cost

October 25, 2023 Mark Cox Comments Off on NetApp introduces ASA C-Series family with capacity flash for top performance at near disk cost
Other enhancements to the NetApp storage portfolio include enhancements to NetApp Keystone Storage-as-a-Service.

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As-a-Service

Pure Storage commits to pay customers’ power and rack space costs as part of upgrades to Evergreen portfolio

October 10, 2023 Mark Cox Comments Off on Pure Storage commits to pay customers’ power and rack space costs as part of upgrades to Evergreen portfolio
Other new offerings include Pure Protect, a new resilience and DRaaS product line and improvements to the service experience.

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As-a-Service

Simon Ewington lays out vision as new HPE VP of Worldwide Channel and Partner Ecosystem

September 1, 2023 Mark Cox Comments Off on Simon Ewington lays out vision as new HPE VP of Worldwide Channel and Partner Ecosystem
Ewington won’t exactly be a new face, having been at HP and then HPE for 27 years, including many channel facing roles, and having been acting in this position on an interim basis since February, but his past experience provides him with views how partners can be made more effective.

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As-a-Service

Grip Security raises $41 million in new funding round as they strengthen focus on channel strategy

August 22, 2023 Mark Cox Comments Off on Grip Security raises $41 million in new funding round as they strengthen focus on channel strategy
Grip’s SaaS identity risk management is a hot one, which has helped their growth, as has the continued evolution of their channel-centric strategy.

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As-a-Service

HPE announces new Diversity Startup Program to provide GreenLake Cloud Services to women-owned and minority businesses

June 22, 2023 Mark Cox 1
The HPE Diversity Startup Program launches with one publicly named customer and a single partner, but HPE expects both will expand significantly as awareness of the program increases.

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Artificial Intelligence

HPE announces new offerings, cloud services and AI capabilities around GreenLake, private cloud portfolio and strategic partnerships

June 21, 2023 Mark Cox Comments Off on HPE announces new offerings, cloud services and AI capabilities around GreenLake, private cloud portfolio and strategic partnerships
HPE made several major announcements in their opening keynote, but the one that clearly excited CEO Antonio Neri the most was entering the Artificial Intelligence public cloud market.

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As-a-Service

HPE further fleshes out Partner Ready Vantage program with new competencies, Centers of Expertise

June 20, 2023 Mark Cox Comments Off on HPE further fleshes out Partner Ready Vantage program with new competencies, Centers of Expertise
Vantage combines both the HPE hybrid cloud and HPE Aruba offerings into a program focused on partner business outcomes, that complements the existing Partner Ready program, and while the Aruba side has the advantage of past work in this area, the HPE side is still being built out, with several elements coming in November or early next year.

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As-a-Service

HPE Aruba names Lene Skov as new Aruba worldwide channel chief

June 19, 2023 Mark Cox Comments Off on HPE Aruba names Lene Skov as new Aruba worldwide channel chief
Skov, who is Danish and has been running Aruba’s channel business in northern Europe, replaces Donna Grothjan, who retired this year.

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As-a-Service

Pure CEO Giancarlo lays out vision to leave disk in the dust

June 15, 2023 Mark Cox Comments Off on Pure CEO Giancarlo lays out vision to leave disk in the dust
Giancarlo emphasized that the long-awaited time has finally arrived when flash is now price-competitive with HDDs in the lower reaches of the data centre, and that Pure in particular enjoys competitive advantages in the market that will let them take advantage of this opportunity to the fullest.

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As-a-Service

Pure exhorts partners to leverage expanded portfolio and expand services capabilities

June 15, 2023 Mark Cox Comments Off on Pure exhorts partners to leverage expanded portfolio and expand services capabilities
With Pure’s portfolio expanded down to the lower reaches of the data centre, and flash reaching that long-sought price parity in that environment, both Pure and their partners think the potential for significant growth has arrived.

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As-a-Service

Morpheus Data excited by collaborative potential in Dell Technologies hybrid cloud announcements

May 26, 2023 Mark Cox Comments Off on Morpheus Data excited by collaborative potential in Dell Technologies hybrid cloud announcements
Morpheus makes a hybrid cloud management automation engine, and the development of infrastructure as-a-service offerings has led to them doing more business in the last six months than in the previous six years.

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Artificial Intelligence

Dell looks to expand partner services with Project Harmony

May 24, 2023 Mark Cox Comments Off on Dell looks to expand partner services with Project Harmony
Project Harmony was the one new initiative specifically for partners announced at this year’s Dell Technologies World, within the context of a news-rich event which will create many other partner opportunities.

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As-a-Service

Dell expands APEX portfolio with major new offerings and partnerships

May 22, 2023 Mark Cox Comments Off on Dell expands APEX portfolio with major new offerings and partnerships
Dell makes some major announcements around their as-a-service portfolio, including bringing their Project Alpine previews from last year out as projects, in what they are saying brings the whole APEX strategy to fruition.

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