The Buzz: Kaseya launches MSP Success ecosystem as customer acquisition pressure mounts

Welcome to The Buzz from ChannelBuzz.ca, I’m Robert Dutt, today is Wednesday, June 10, and here’s what’s happening in the channel today.

Kaseya yesterday launched MSP Success, a unified growth ecosystem designed to tackle what its own research identifies as the managed service provider community’s single biggest problem. According to Kaseya’s 2026 State of the MSP Report, 71% of MSPs say acquiring new customers is their primary challenge. MSP Success is Kaseya’s answer – a three-pillar initiative that consolidates the company’s existing growth programs under one roof. The first pillar, MSP Success Digital Marketing, is a new platform offering conversion-focused websites, AI-powered search and answer engine optimization, local search visibility, automated lead generation, and access to a dedicated marketing specialist. The platform comes in Express and Pro tiers depending on scale. The second pillar, MSP Success Peer, unifies two programs Kaseya has operated separately until now – TruMethods Peer and Technology Marketing Toolkit – into a single global accountability network with quarterly in-person meetings across North America, EMEA, and APAC. The third pillar is the Kaseya Community hub at MSPsuccess.com, a centralized resource and learning portal. The initiative is led by Dan Tomaszewski, EVP of Channel, supported by a 140-person global team. In a sector where technical excellence is table stakes, this is a signal that Kaseya is investing meaningfully in the business side of running an MSP, not just the tooling.

Zscaler yesterday used its Zenith Live 2026 conference in Las Vegas to announce what it describes as the industry’s first complete Zero Trust platform for Agentic AI. The announcement extends Zscaler’s Zero Trust Exchange to address a challenge traditional security tools were not designed to handle: autonomous AI agents that operate at machine speed, create ephemeral identities, and access sensitive data in ways that conventional perimeter and identity-based tools cannot fully see or control. The centerpiece of the announcement is Zscaler AI Broker, which secures agent-to-agent and MCP-based communications through an integrated Agent Registry that governs what each AI agent is permitted to access. Alongside that, Zscaler introduced Endpoint AI Security, targeting threats hidden in browsers, plugins, extensions, and local AI tools that many legacy endpoint products miss. A third new capability, AI Access Graph, powered by Zscaler’s earlier acquisition of Symmetry Systems, maps how identities, applications, and data sources connect across an enterprise to enable real-time policy enforcement and data lineage tracking. For MSSPs building managed AI security practices, this is a significant platform update from one of the key SASE and zero trust providers in the market.

FlexPoint yesterday launched what it is positioning as the first AI-powered agents purpose-built for the MSP back-office. The company, which operates an AI-native accounts receivable platform for service providers, says the new agents are designed to automate the financial workflows that consume significant administrative time inside MSP operations – billing, collections, payment reconciliation, and client follow-up. According to FlexPoint, the agents integrate directly into existing MSP toolstacks and are designed to work without requiring dedicated back-office headcount. The core argument from FlexPoint is that MSP revenue growth often stalls not because of a shortage of clients, but because back-office operations don’t scale proportionally. That framing aligns with the theme emerging from Kaseya’s research and this morning’s news – that the constraint on MSP growth is increasingly on the business operations side, not the technical side.

In Brief – Kaseya’s announcement follows its own 2026 State of the MSP Report, which also finds that 48% of MSPs rank AI as their top client need and that difficulty hiring skilled technicians has nearly doubled year-over-year. DTEX Systems announces a new behavior intelligence tool built for its partner ecosystem, designed to detect insider risk through behavioral analytics and machine learning anomaly detection. ConnectSecure launches Patch 360, a new patch management platform purpose-built for MSPs, offering a centralized view across endpoints and third-party applications. Tumeryk and the Cloud Security Alliance announce a collaboration on RiskRubric v2, an AI risk assessment framework that now covers agentic AI and MCP servers, with Tumeryk launching its AI Trust Score assessment service as part of the ecosystem.

Later today on In The Channel, ESTI Consulting Services’ Earl Gosick brings a Prairie data center perspective to a conversation about AI infrastructure, cyber resilience, and why the storage conversation is the one Canadian partners should be having right now.

And if you haven’t heard it yet, yesterday’s episode features AWS Canada’s Martin Brazonet and CGI‘s Dinesh Bhavsar on the launch of the AWS Partner Innovation Hub in Toronto – and why the gap between AI prototype and production is where the real partner opportunity sits.

That’s how we’re seeing the headlines today. I’m Robert Dutt for ChannelBuzz.ca, thanks for listening. Have a great day.