recurring revenue

In The Channel

Dell moved 10k partners to distribution-led buying – and says they’re growing faster for it

May 21, 2026 Robert Dutt 0
Dell’s Anthony Tanoury unpacks the structural shift underway in how Dell goes to market through distribution – including a significant move to distribution-led buying, the promise of deal reg in hours instead of days, and why AI accelerator programs are the most underutilized resource in the channel right now.

In The Channel

Lenovo’s two Taylors on simplifying the channel, the services shift, and life after Accelerate

May 15, 2026 Robert Dutt Comments Off on Lenovo’s two Taylors on simplifying the channel, the services shift, and life after Accelerate
Fresh off Lenovo 360 Accelerate in Austin, we sat down with Jeff Taylor, global head of partner ecosystems and programs, and Craig Taylor, Canada channel chief, to dig into sweeping changes to Lenovo 360 – including a 92 per cent reduction in active incentives – and what they mean for Canadian partners navigating a services-led future.

Podcasts

The Buzz: SonicWall extends Gen 8 to the cloud, Huntress ties security posture to insurance terms, and Intruder tracks the remediation gap

May 13, 2026 Robert Dutt Comments Off on The Buzz: SonicWall extends Gen 8 to the cloud, Huntress ties security posture to insurance terms, and Intruder tracks the remediation gap
SonicWall launches a subscription virtual firewall for MSPs and MSSPs, Huntress and Acrisure team up on cyber insurance, and Intruder’s 2026 ASM Index finds midmarket orgs average 56 days to close exposures. Plus ThreatDown ITDR, Cycode AI dev security, an AYCE Capital acquisition, and MSPAlliance’s updated Cyber Verify program.

In The Channel

On site at ServiceNow Knowledge: ServiceNow puts its AI leader in charge of the channel and the partner model is changing to match

May 7, 2026 Robert Dutt Comments Off on On site at ServiceNow Knowledge: ServiceNow puts its AI leader in charge of the channel and the partner model is changing to match
Recorded live at Knowledge 2026 in Las Vegas, ServiceNow SVP of Global Partnerships and Channels Michael Park talks about why the company put an AI product veteran in charge of its partner organization – and what that signals for how the channel needs to evolve.

In The Channel

Third-party risk management: The recurring revenue opportunity hiding in your clients’ vendor stack

May 6, 2026 Robert Dutt Comments Off on Third-party risk management: The recurring revenue opportunity hiding in your clients’ vendor stack
Third-party risk management is emerging as the next major service category for MSPs. The starting point, according to Cynomi Chief Evangelist Tim Coach, isn’t a vendor questionnaire. It’s a conversation about how your client actually makes money.

In The Channel

On site at SAS Innovate: global channel chief John Carey on the shift to indirect, the TD SYNNEX bet, and the case for the transparent box

May 1, 2026 Robert Dutt Comments Off on On site at SAS Innovate: global channel chief John Carey on the shift to indirect, the TD SYNNEX bet, and the case for the transparent box
When John Carey joined SAS Institute four years ago, his mandate was to rethink what partnering looked like for a company with a long advisory and delivery history but limited co-sell and no resell motion. Recorded on site at SAS Innovate 2026, Robert Dutt talks to the senior vice president of global channels about what he found, what he built, and where SAS’s channel goes from here.

In The Channel

Networking is not sexy until it doesn’t work

April 28, 2026 Robert Dutt Comments Off on Networking is not sexy until it doesn’t work
When the founders of the SD-WAN market started over, they had a specific problem in mind. What they built next may be exactly what the AI era demands from the network.

Channel Programs

Cisco 360, three months in: Canadian partners are responding better than expected

April 24, 2026 Robert Dutt Comments Off on Cisco 360, three months in: Canadian partners are responding better than expected
Cisco Canada’s VP of Partner Organization and SMB Sales takes stock of the first quarter of the new Cisco 360 Partner Program – including the partner feedback that caught her off guard, what “Preferred” means now that Gold is gone, and why Canadian partners should start building their adopt-and-renew practices before the incentive structure forces them to.

In The Channel

Jennifer Roy on culture, scale, and what PE really looks like from inside a Canadian MSP

April 21, 2026 Robert Dutt Comments Off on Jennifer Roy on culture, scale, and what PE really looks like from inside a Canadian MSP
Jennifer Roy didn’t know what half the acronyms in the job description meant when she applied for her first role in managed services. Fifteen years later, she’s CEO of Nucleus Networks, operating across five Canadian cities, and one of the more candid voices in the Canadian channel on what people-first leadership actually costs you.

Podcasts

The Buzz: Fleet goes 100 percent channel, Scale Computing revamps partner program, and N-able’s AI advice

April 20, 2026 Robert Dutt Comments Off on The Buzz: Fleet goes 100 percent channel, Scale Computing revamps partner program, and N-able’s AI advice
Today’s channel briefing covers Fleet’s pivot to a 100 percent channel sales model, Scale Computing’s new Velocity Partner Program, and a pragmatic approach to AI monetization from N-able.