Nintex, which makes a workflow platform that uses AI-powered process automation and application development to boost process efficiency, has launched their new Nintex Partner Program. It has been created to empower partners to grow their business, deliver greater value to customers, and capitalize on the rising demand for intelligent process automation and AI-powered business orchestration. In addition to the changes in the program, Nintex named Brian Kuettel as Global Head of Partner Strategy and Sales. In this role, Kuettel will lead the company’s global partner organization, driving strategic alignment, go-to-market acceleration, and long-term growth with channel and technology partners around the world.
From economic uncertainty to software consolidation to the rapid pace of AI advancement, business and IT leaders are facing a shifting business landscape that requires AI-powered business process orchestration. Partners extend Nintex’s ability to deliver business process orchestration solutions tailored to the industry-specific challenges faced by mid-market organizations. By combining deep domain expertise with the Nintex platform, partners help customers modernize operations, strengthen governance, and accelerate transformation with confidence.
The new Nintex Partner Program represents a foundational step in Nintex’s recommitment to being a partner-centric company and providing partners with the resources and support needed to unlock growth with Nintex. It introduces an enhanced partner experience, a modernized portal, deeper education and support to help partners build industry-specific solutions, and a refreshed incentives model to unlock greater opportunity and mutual long-term success.
“Nintex has always been partner-powered,” said Brian Kuettel, Head of Partner Strategy and Sales at Nintex. “We’re entering a new era where customers aren’t just looking for point solutions. They’re looking for platforms that can orchestrate work across people, systems, and AI. This program makes it easier for partners to meet that demand by building, selling, and delivering high-value solutions on the Nintex platform.”
Nintex’s partner ecosystem spans resellers, system integrators, managed service providers, technology partners, and ISVs, with Business Wire saying that there are thousands of them. Partners play a critical role in helping customers streamline operations, accelerate transformation, and navigate the challenges of SaaS sprawl, legacy complexity, and shifting workforce dynamics. With simplified tiers, stronger incentives, and modern enablement, Nintex said it’s easier than ever to lead with them, differentiate in market, and scale with confidence.
“The new Nintex Partner Program is exciting and should prompt every automation consultant to reevaluate how Nintex is leveraged in their portfolio. It reflects exactly what the partners need – a well-thought-out partner program that enables partners to grow and thrive while selling Nintex,” said Kevin Schaal, CEO of AiGS, a Nintex Premier Partner. “Our customers are under pressure to simplify technology investments, improve ROI, and embrace AI responsibly. With the Nintex platform, we can help our customers build AI-powered solutions that address these priorities head-on, while scaling innovation and driving measurable business outcomes.”
The new Nintex Partner Program features focused partner tiers with expanded benefits. Partners will be supported through a new tiering model aligned to their business model, go-to-market approach, and level of engagement. Eligible partners will gain access to enhanced enablement that helps them build solutions faster, increase co-selling opportunities into specific industry segments, and expanded benefits designed to drive performance and growth. They can quickly register opportunities, secure richer incentives, and protect deals with competitive advantage and renewal margins. They also get access to MDF funding, assets to support their sales pipeline, co-branding support, and thought leadership to drive demand and win more business.
As demand grows for AI-enabled solutions, Nintex is equipping partners with tools, training, and technical guidance to build intelligent workflows and business orchestration solutions tailored to customers’ unique needs. Partners receive role-based learning paths and updated certifications to sharpen Nintex expertise, and they can track the team’s growth in an intuitive partner portal dashboard. They get faster, self-serve access to demos, internal-use licenses, and customer trials, making it easier to prove value and close deals.
The portal itself has been updated. Nintex now describes it as a modernized, digital-first experience that enables partners to manage their relationship with Nintex in one place. The portal includes self-serve access to sales tools, training resources, marketing campaigns, technical documentation, and support –all designed to help partners go to market faster and more effectively.
The new Nintex Partner Program will begin rolling out globally in phases starting in October 2025.