engagement

Backup

New Arcserve North America SVP of Sales Stephen Thomas looks to enhance partner engagement

February 27, 2019 Mark Cox Comments Off on New Arcserve North America SVP of Sales Stephen Thomas looks to enhance partner engagement
Thomas is stressing that Arcserve will remain consistent in its go-to-market and programmatic approach, both of which he sees as strengths in the market, although they will be implementing measures to energize their channel.

Big Data

Splunk announces new global channel chief and additional partner incentives

February 26, 2019 Mark Cox Comments Off on Splunk announces new global channel chief and additional partner incentives
Microsoft vet Aziz Benmalek takes over as Splunk’s global channel chief, while the company announced new partner incents, improvements to their partner portal, and the implementation of the new partner tracks announced at last fall’s Splunk .conf18.

Artificial Intelligence

Bot enhancements, SMS support and Zapier platform integration highlight new release of Comm100 platform

January 31, 2019 Mark Cox Comments Off on Bot enhancements, SMS support and Zapier platform integration highlight new release of Comm100 platform
This is the last big improvement to the Comm100 customer experience platform before a next-gen version is introduced in about four months.

Backup

Arcserve stresses higher margins, stronger partner engagement in new channel program

August 21, 2018 Mark Cox Comments Off on Arcserve stresses higher margins, stronger partner engagement in new channel program
Recruitment of new MSP partners, in a business where the cloud is constantly increasing in importance, is a top priority for Arcserve.

Printing and Imaging

Brother channel development shifts from recruitment to engagement

August 2, 2018 Mark Cox Comments Off on Brother channel development shifts from recruitment to engagement
Brother has completed its transformation from a purely direct dealing vendor to a 100 per cent focused channel player targeting SMBs, and has built up its channel to the point where they don’t have to pound the pavement for more partners. The perception that they are a consumer brand? Well, they continue to work hard to change that.

Security

Kaspersky ramping up Canadian crew amid growth

May 11, 2018 Robert Dutt Comments Off on Kaspersky ramping up Canadian crew amid growth
Kaspersky Lab pledges more resources for Canadian partners as its business continues to grow in this country.

Channel Programs

New Masergy global channel chief touts analytics approach to channel management

January 24, 2018 Mark Cox Comments Off on New Masergy global channel chief touts analytics approach to channel management
William Madison, the new global channel chief at Masergy, credits the company’s analytics-based remodelling of their partner program as a major key to their success in the last year.

Cloud

SAP looks to digital cutting edge in lower end of SME

November 16, 2017 Mark Cox Comments Off on SAP looks to digital cutting edge in lower end of SME
SAP is gotten good results in its sub-$300 million segment by going digital to transform the customer experience, and by making these tools available to partners.

Sergio Farache, senior vice president of strategy and specialist business at Tech Data
Distribution

Tech Data to help partners build next-gen practices

November 8, 2017 Robert Dutt Comments Off on Tech Data to help partners build next-gen practices
Tech Data’s new Practice Builder approach aims to help qualified resellers develop new skills in high-growth areas and then build their business.

Channel Programs

Epicor VP of Americas pledges significant channel changes coming

May 25, 2017 Mark Cox Comments Off on Epicor VP of Americas pledges significant channel changes coming
Lisa Pope, Epicor’s new VP of Sales for the Americas, wants to recruit some top partners away from their competition, but also knows that for that to happen, more things need to change in how Epicor manages its channel.