
Thomas is stressing that Arcserve will remain consistent in its go-to-market and programmatic approach, both of which he sees as strengths in the market, although they will be implementing measures to energize their channel.
Brother has completed its transformation from a purely direct dealing vendor to a 100 per cent focused channel player targeting SMBs, and has built up its channel to the point where they don’t have to pound the pavement for more partners. The perception that they are a consumer brand? Well, they continue to work hard to change that.