In The Channel
mid-market
In The Channel
Lenovo’s two Taylors on simplifying the channel, the services shift, and life after Accelerate
Fresh off Lenovo 360 Accelerate in Austin, we sat down with Jeff Taylor, global head of partner ecosystems and programs, and Craig Taylor, Canada channel chief, to dig into sweeping changes to Lenovo 360 – including a 92 per cent reduction in active incentives – and what they mean for Canadian partners navigating a services-led future.
In The Channel
On site at SAS Innovate: global channel chief John Carey on the shift to indirect, the TD SYNNEX bet, and the case for the transparent box
When John Carey joined SAS Institute four years ago, his mandate was to rethink what partnering looked like for a company with a long advisory and delivery history but limited co-sell and no resell motion. Recorded on site at SAS Innovate 2026, Robert Dutt talks to the senior vice president of global channels about what he found, what he built, and where SAS’s channel goes from here.
Channel Programs
Cisco 360, three months in: Canadian partners are responding better than expected
Cisco Canada’s VP of Partner Organization and SMB Sales takes stock of the first quarter of the new Cisco 360 Partner Program – including the partner feedback that caught her off guard, what “Preferred” means now that Gold is gone, and why Canadian partners should start building their adopt-and-renew practices before the incentive structure forces them to.
Channel Programs
OutSystems’ Ben Yerushalmi on Elevate, agentic AI, and why partner work is moving to the front end
OutSystems SVP of Partners and Alliances Ben Yerushalmi joins In The Channel to discuss Elevate, the vendor’s new outcome-based partner program built for the agentic AI era. The conversation covers where partners are actually generating revenue with agentic AI today, why the services model is shifting from implementation to front-end advisory, and how OutSystems thinks about competing – and coexisting – with Microsoft, ServiceNow, and Salesforce.
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