program

Channel Programs

Exabeam reworks technology partner program to reflect its maturity as a SIEM company

March 1, 2019 Mark Cox Comments Off on Exabeam reworks technology partner program to reflect its maturity as a SIEM company
San Mateo-based Exabeam has announced a restructuring of its Technology Alliance Partner Program, which sees it move from the flat program that is typical of many technology partner programs into a three-tiered program based on the nature of their strategic alliances.

Channel Programs

Square announces first formal program for channel partners

September 20, 2018 Mark Cox Comments Off on Square announces first formal program for channel partners
Square has built a big business around providing support to microsellers who were too small to interest credit card companies, or who found their services too expensive. While this market is still their core, they have moved upmarket as well, with larger sellers, assisted by strategic partnerships with companies like SAP. The new channel program is designed to support partners in this upmarket transition.

Partnerships

HPE formally announces HPE Complete program and opens it to all partners

June 5, 2018 Mark Cox Comments Off on HPE formally announces HPE Complete program and opens it to all partners
The HPE Complete program, in existence since late 2016 in what amounted to beta form, has now been opened to General Available, allowing all HPE partners, including those outside the U.S., to participate.

Backup

Channel consistency rather than change takeaway message from VeeamON 2018

May 18, 2018 Mark Cox Comments Off on Channel consistency rather than change takeaway message from VeeamON 2018
The overall Veeam message at this year’s VeeamON event was change, with their hyper-availability vision, but for their channel partners, the messaging revolved around consistency of programs and assured consistency of support.

Channel Programs

Mitel lays out channel plans stemming from ShoreTel integration

July 28, 2017 Mark Cox Comments Off on Mitel lays out channel plans stemming from ShoreTel integration
Because the closing of the acquisition will take place during a planned extensive restructuring of the Mitel channel program, the integration of both programs into a new one will take place in relatively short order.

Channel Programs

Two-factor authentication SaaS provider Duo Security launches MSP program

May 8, 2017 Mark Cox Comments Off on Two-factor authentication SaaS provider Duo Security launches MSP program
Following last year’s creation of a partner program, Duo has created another program specifically for MSPs.

Software

Calgary’s Harvest Ventures reaping bumper crop from refocused Macola

April 24, 2017 Mark Cox Comments Off on Calgary’s Harvest Ventures reaping bumper crop from refocused Macola
Exact Macola’s largest Canadian partner is benefiting from the company’s reinvigorated channel focus, and sees great potential for Canadian customers in the new Macola product release.

Channel Programs

Security vendor Avecto drives towards 100 per cent channel with revamped partner program

April 5, 2017 Mark Cox Comments Off on Security vendor Avecto drives towards 100 per cent channel with revamped partner program
Avecto, which sells endpoint and privileged access management solutions to the enterprise and midmarket, has moved from direct to close to 100 per cent channel sales within two years.

Channel Programs

VIPRE adds new channel chief and new MSP partner program

April 3, 2017 Mark Cox Comments Off on VIPRE adds new channel chief and new MSP partner program
Marya Munir comes over from Webroot to lead the execution of VIPRE’s channel strategy – which now includes a program for managed services partners.

Backup

Zerto unveils different type of vendor alliances program

March 14, 2017 Mark Cox Comments Off on Zerto unveils different type of vendor alliances program
While IT vendor alliance programs typically emphasize API sharing, Zerto’s program involves much more including active building of joint solutions and joint investments in field marketing.