SaaS

In The Channel

Is technology expense management the MSP practice you haven’t considered?

August 27, 2026 Robert Dutt Comments Off on Is technology expense management the MSP practice you haven’t considered?
Technology expense management doesn’t show up on most MSPs’ radar – but according to Jason Wieser, SVP of channel sales at Calero, it probably should. In this episode, Wieser makes the case for TEM as a genuine recurring revenue practice, and explains why SaaS sprawl has become the front door into the conversation.

Podcasts

The Buzz: Acronis launches IaaS for MSPs, Citrix rethinks secure access, and Upwind brings agents to cloud security

May 14, 2026 Robert Dutt Comments Off on The Buzz: Acronis launches IaaS for MSPs, Citrix rethinks secure access, and Upwind brings agents to cloud security
Acronis debuts a new IaaS platform for MSPs, Citrix rethinks secure application access, and Upwind adds agentic AI to cloud security. Plus: Nerdio’s AI warning, a Boomi and Red Hat collaboration, the Canvas ransomware probe, and Plurilock’s latest contract wins.

In The Channel

Beyond the Hype: Bridging the AI Governance Gap with Auvik’s Steve Petryschuk

May 13, 2026 Robert Dutt Comments Off on Beyond the Hype: Bridging the AI Governance Gap with Auvik’s Steve Petryschuk
In this episode of In The Channel, Auvik’s Steve Petryschuk joins Robert Dutt to discuss the findings of the 2026 IT Trends Report. They dig into the “Maturity Mirage,” the rise of Shadow AI, and why the path to AI readiness actually starts with better documentation and visibility.

Identity

Beyond the password vault: 1Password’s channel chief makes the case for identity security as an MSP practice

April 1, 2026 Robert Dutt Comments Off on Beyond the password vault: 1Password’s channel chief makes the case for identity security as an MSP practice
1Password’s Larissa Crandall joins the podcast to discuss why identity security has become the front door of the security conversation and what that shift means for MSPs. From the company’s evolution beyond password management to the staggering 82-to-1 ratio of non-human to human identities, Crandall makes the case that the identity opportunity is bigger – and more urgent – than most partners realize.

Backup

Rubrik to offer lower prices and more customer flexibility with new Rubrik Go subscription licensing

March 15, 2019 Mark Cox Comments Off on Rubrik to offer lower prices and more customer flexibility with new Rubrik Go subscription licensing
Rubrik Go is being presented as an option for customers, but the company thinks there’s no reason why a net-new customer who hasn’t already invested in perpetual licenses would want to buy any other way.

Channel Programs

Micro Focus announces unified partner program with single modern partner portal

March 1, 2019 Mark Cox Comments Off on Micro Focus announces unified partner program with single modern partner portal
Micro Focus brings together their legacy business with the software assets acquired from HPE into a single program designed to manage hundreds of product lines, including managing cross-sell opportunities smoothly.

Channel Programs

Ottawa’s TITUS hires new CRO to grow channel as company broadens focus from data classification to data protection

February 25, 2019 Mark Cox Comments Off on Ottawa’s TITUS hires new CRO to grow channel as company broadens focus from data classification to data protection
TITUS has been successful selling to very large enterprises, but as their skillset becomes even more relevant to the broader data protection market, they are broadening their go-to-market strategy with an expanded system of both strategic technology and reseller partners, with the goal of a 100 per cent channel business.

Internet of Things

Cradlepoint, Microsoft partner on Internet of Things networking collaboration with Azure IoT Central

January 30, 2019 Mark Cox Comments Off on Cradlepoint, Microsoft partner on Internet of Things networking collaboration with Azure IoT Central
The Internet of Things is already about half of Cradlepoint’s business, and this integration, which makes it relatively easy for customers to design IoT applications, will boost that – as well as opportunities for channel partners.

Channel Programs

Citrix looks to move beyond virtualization in articulating sales strategy at Summit

January 7, 2019 Mark Cox 1
Citrix is emphasizing to partners this year that their Citrix Workspace for unified mobile data access should be positioned beyond the traditional virtualization market, in order to reach the more than two-thirds of organizations who don’t use virtualization at all.

Distribution

Alert Logic to reach agent channel community for first time through AVANT partnership

January 4, 2019 Mark Cox Comments Off on Alert Logic to reach agent channel community for first time through AVANT partnership
AVANT, which provides offerings to over 500 agents focused on next-generation technologies, opens up an expanded route to market for Alert Logic’s SaaS services.