dbt Labs, which terms itself the leader in standards for AI-ready structured data, has announced the launch of its newly architected global partner ecosystem program. It introduces several innovative concepts, including structured partner tiers, unified go-to-market models, and increased investment in enablement. The purpose is to lay the foundation for increased investment, leading to more predictable, scalable growth across the dbt Labs partner ecosystem. This strategic initiative is purpose-built to more quickly deliver impact to enterprise customers through expanded partner capability and collaboration.
The new partner program launches as dbt Labs and its partner ecosystem experienced significant momentum, following their going over $100M ARR mark earlier this year. The company’s growth is now coupled with increased demand for frictionless access to dbt across cloud providers; Marketplace transactions have grown more than 190% year-over-year. In addition, partner portal applications have recently increased more than 300% over historical weekly averages. The company says that this energy around joining the program, sparked by the recent dbt Fusion engine launch and product opportunities, underscores the accelerating interest in dbt. dbt Labs’ reimagined program is built to support and foster this momentum while demonstrating the strategic importance of the dbt Labs partner ecosystem to customers.
“This program is architected for long-term scale and global consistency, which are critical to delivering the best possible outcomes for joint customers,” said Shawn Toldo, Vice President, Worldwide Partner Ecosystem at dbt Labs.
“By delivering a clear, consistent framework for engagement, we are empowering partners to invest more confidently, collaborate more effectively, and deliver greater impact to our joint customers,” added Raymond Wong, Senior Director of Partner Programs and Strategy at dbt. The new partner program delivers a consistent, global structure that enables partners to engage more effectively and accelerate go-to-market success.
After surpassing the $100M ARR mark earlier this year, the company’s growth is now coupled with increased demand for frictionless access to dbt across cloud providers; Marketplace transactions have grown more than 190% year-over-year. In addition, partner portal applications have recently increased more than 300% over historical weekly averages. This energy around joining the program, sparked by the recent dbt Fusion engine launch and product opportunities, underscores the accelerating interest in dbt. dbt Labs’ reimagined program, and is built to support and foster this momentum while demonstrating the strategic importance of the dbt Labs partner ecosystem to customers.
dbt is a transformation framework that enables analysts and engineers to collaborate with their shared knowledge of SQL to deploy analytics code following software engineering best practices. dbt turns data work into a shared, scalable practice by bringing the best of software engineering to the analytics workflow.
“This program is architected for long-term scale and global consistency, which are critical to delivering the best possible outcomes for joint customers,” said Shawn Toldo, Vice President, Worldwide Partner Ecosystem.
“Our evergreen platform, built on dbt and Databricks, lets our teams around the world work from the same data sets,” said Nana Essuman, Senior Director of Data Engineering & Data Warehouse at Condé Nast. “That translates to higher productivity and greater trust in our data as we work to become a global enterprise.”
dbt Labs’ new partner program delivers a consistent, global structure that enables partners to engage more effectively and accelerate go-to-market success. The program introduces three formal tiers – Visionary, Advanced, and Registered – applicable to Consulting & Services and Technology partners, while aligning investments across all four strategic partner types: Data & AI Platform, Consulting & Services, Technology, and Reseller.
The new tiers are anchored around three key formal piers – Visionary, Advanced, and Registered. These are applicable to Consulting & Services and Technology partners, while aligning investments across all four strategic partner types: Data & AI Platform, Consulting & Services, Technology, and Reseller.
Enhanced resources include streamlined onboarding, opportunity registration tools, and expanded technical enablement, to help partners reduce time-to-value and deliver outcomes faster for joint customers.
A unified framework standardizes partner engagement and benefits across regions, with structured tiers for Consulting and Services, and Technology partners to create predictability and clarity on how partners engage with dbt Labs.
A unified framework standardizes partner engagement and benefits across regions, with structured tiers for Consulting & Services and Technology partners to create predictability and clarity on how partners engage with dbt Labs. A unified framework standardizes partner engagement and benefits across regions, with structured tiers for Consulting and Services, and Technology partners to create predictability and clarity on how partners engage with dbt Labs.
The dbt Fusion engine unlocks the performance, context, and trust that organizations need to scale analytics in the era of AI and create faster, smarter pipelines. Globally, more than 60,000 data teams use dbt, including those at Siemens, Roche and Condé Nast.
“Already in our first dbt Cloud project we were amazed by the seamless collaboration dbt Cloud offers, allowing us to effortlessly work together on the same Snowflake project,” said Rebecca Funk, IT Business Partner. “With built-in tests, simple job scheduling, and easy deployment, dbt Cloud enabled us to immediately focus on the business case rather than spending time on our data architecture setup.” This translated to a 93% reduction in daily load time, from 6 hours to 25 minutes, and a 90% reduction in costs to maintain certain dashboards.
The new partner program is now live, with transition plans and onboarding resources available for existing and new partners.