The PAINT program from Abstract Security is designed to empower a variety of channel personnel, including resellers, MSPs, MSSPs, and technology integrators, to help them to deliver differentiated cybersecurity solutions and accelerate revenue growth through collaboration with one of the industry’s fastest-growing security innovators, Abstract Security.
Abstract Security’s technology has attracted global attention for its modern take on the security operations stack. The key element here has nothing to do with companies like Sherman Williams or Benjamin Moore. Rather, the focus is the ability of the Abstract Security’s platform to decouple data sources and destinations, offering customizable pipelines, real-time analytics and an AI-powered assistant that simplifies threat investigation and detection across environments
“We are built from the ground up to be able to optimize data in real time,” said Michael Anderson, VP, Business Development at Abstract Security, who is a long-time security channel professional. “Our differentiation is that we are getting the detection done earlier. Our ability to optimize data improves both our cost and our detection action. We combine the security elements into a single one, so that the customer doesn’t wind up juggling data. That way, partners also don’t have to push customers into one another. We make it easy for partners to both upsell and cross-sell, and we are modular and API-friendly. Everything we do delivers more value for partners because of what we deliver in the market.”
Anderson explained the nature of Abstract Security’s deal with its competitors.
“Our threat intelligence provides an out-of-the-box capability around their ecosystem,” he stated. “We are all solving similar problems. We have competitors like Cribl but they don’t do exactly the same thing as us. Our competitors are complementary to us in some ways, but our detection capability, which we are doing and they are not, not the same way, is what separates us in the market. We are also more than a platform, and not a bolt-on after the fact. Customers also get better detection, and a tech stack which is less problematic.
“The PAINT Partner Program is a natural extension of how we’re building Abstract through collaboration,” Anderson said. “Our platform is built for speed, scale, and simplicity, and we’re focused on giving our partners the tools and economics to go win with us. We’ve built Abstract from the ground up with the channel in mind.”
Anderson also emphasized that the PAINT Partner Program is structured to support partners at every stage of growth, from emerging solution providers to global systems integrators. Key benefits include the ability to generate value.
“Building the partnership side of the house takes technology, but it also minimizes the need for 3-4 separate tools, which can deliver value,” Anderson noted. “We don’t see partners as just a channel route to market. We are more about partnering with them and bringing them in, taking the enablement route. The result is that partners know we stand behind them and don’t compete with them.”
Abstract Security also emphasizes their competitive pricing models, which have very attractive margin structures. Abstract’s pricing offers predictability, making it easier for partners to maximize profitability while providing value to end customers.
“We adapt to your business model to provide cost-effective scaling without compromising performance,” Anderson stated. “Out of the box, we want to enablement partners to win, so we have flexibility of different models to map into how they do things. That’s a big part of our value. We work hand in hand with them.”
The new program Partnerships, Alliances, and INTegrations [PAINT] also offers joint go-to-market support, and access to Abstract’s AI-native security platform
“The PAINT Partner Program is a natural extension of how we’re building Abstract through collaboration,” Anderson said. “Our platform is built for speed, scale, and simplicity, and we’re focused on giving our partners the tools and economics to go win with us. We’ve built Abstract from the ground up with the channel in mind.”
Now, with the launch of PAINT, Abstract is formally extending its platform to a broader ecosystem of partners ready to bring these capabilities to market.
“Flexibility is key for us,” Anderson indicated. “We don’t want costs to be problematic. We help partners get to market and overcome business hurdles. It’s more than just a transaction.”
Abstract Security has provision for multiple models, including SaaS, self-hosted, and region-specific cloud hosting.
“We also have joint go-to-market opportunities, such as co-branded campaigns, sales enablement, and events,” Anderson said. “Relationships are critical because people want to work with other people. We have often relied on partnerships, and enablement of joint marketing may be as simple as highlighting these things we do well together. The intersection of technology is where relationships can be built.”
Access to the Abstract Intelligence Gallery, a curated marketplace with integrations from leading threat intelligence providers, is of premium importance for Abstract Security. The Gallery is a curated marketplace with integrations from leading threat intelligence providers.
“It is one of the components that is a differentiator for us,” Anderson said. “It delivers premium threat intelligence, with the intelligence in the stream coming from the Gallery. It makes data actionable, so that they are not just logos on the wall, but have the ability improves ability to do real time analysis. This does not require weeks of professional services. It is something that can be understood quickly. We don’t make customers learn a new language.”
Streamlined onboarding and enablement, including certification pathways and training for both sales and technical teams, are now provided.
“For us, the seamless onboarding is critical,” Anderson said. “There’s no need for partners to spend six months learning abstracts. Sales reps get enablement they can use on their first call. We can go live in less than a day.”
Another element is Abstract LakeVilla, which is designed to provide a reliable, cost-effective way to store and access historical data without the high price tag or slow performance of traditional SIEM solutions. “It makes storage actually work for security teams, with no more painful rehydration and no more expensive re-ingestion,” Anderson said. “We realized that we have a tiered model for security, and our model is based on not paying SIEM prices for longer term storage. “It is easily searchable, and people can keep what they need for detection vs auditors.”
The PAINT program reflects Abstract’s commitment to building a channel-first business model that rewards joint success. With multi-cloud availability, marketplace listings across AWS, Azure, and Google Cloud, and support for regional hosting in markets like the Middle East, partners can tap into new revenue opportunities across verticals and geographies.
Anderson emphasized that at this point in time, the company is being pretty selective about the partners it works with.
“I’m definitely not looking for thousands of partners,” he said, “I’d rather have 30 partners rather than thousands who just have us on a line card. We need to make partners profitable, and I won’t solve it right away. However, as we expand PAINT, there will be dozens more services partners.”
The PAINT Partner Program is open to qualified partners globally.