Enablement

Channel Programs

Ottawa’s TITUS hires new CRO to grow channel as company broadens focus from data classification to data protection

February 25, 2019 Mark Cox Comments Off on Ottawa’s TITUS hires new CRO to grow channel as company broadens focus from data classification to data protection
TITUS has been successful selling to very large enterprises, but as their skillset becomes even more relevant to the broader data protection market, they are broadening their go-to-market strategy with an expanded system of both strategic technology and reseller partners, with the goal of a 100 per cent channel business.

Channel Programs

Sectigo hones focused enterprise strategy to drive explosive channel growth in 2019

February 19, 2019 Mark Cox 1
Sectigo has been expanding its channel to both increase the amount of business it does, and to broaden it out beyond its historic base in carriers and MSPs. That has included a new channel program, and a focused strategy to make partners successful.

Channel Programs

CrowdStrike looks to new partner program to expand partner base and aid in market surge

February 5, 2019 Mark Cox Comments Off on CrowdStrike looks to new partner program to expand partner base and aid in market surge
CrowdStrike has also announced the CrowdStrike Store, which is very similar to the Salesforce AppExchange, and also extended to broaden their routes to market.

Channel Programs

SOAR vendor Siemplify stresses Partner First philosophy, enablement focus, in new partner program

February 5, 2019 Mark Cox Comments Off on SOAR vendor Siemplify stresses Partner First philosophy, enablement focus, in new partner program
Siemplify has moved to a model that directs all new business through partners, and will support them with a new single tier program that has a high emphasis on partner enablement and a commitment to protect partner profitability through margin transparency as well as deal registration.

Channel Programs

Kaspersky Lab looks to increase solutions sales, decrease transactional business with new global partner program

January 28, 2019 Mark Cox Comments Off on Kaspersky Lab looks to increase solutions sales, decrease transactional business with new global partner program
Kaspersky Lab says the market is moving decisively away from transactional sales, so they are changing their channel program to meet this new reality.

Big Data

Information Builders unveils first-ever partner program – in 43 years

January 28, 2019 Mark Cox Comments Off on Information Builders unveils first-ever partner program – in 43 years
Information Builders is looking to expand beyond the enterprise by engaging more closely with their partners, rather than with the transactional model they used before, and have designed their first partner program to achieve this.

Channel Programs

New Pulse Secure partner program reworks philosophy to emphasize mutual commitment

January 24, 2019 Mark Cox Comments Off on New Pulse Secure partner program reworks philosophy to emphasize mutual commitment
The new channel program is much deeper and more fully built out than the original one designed when the company spun out of Juniper, as Pulse Secure wants its program to enable more committed and better trained partners – as well as reduced numbers of them.

Channel Programs

Customer Data Infrastructure provider Segment launches first channel program

January 23, 2019 Mark Cox Comments Off on Customer Data Infrastructure provider Segment launches first channel program
Segment’s area – they route first party customer data to hundreds of different tools to better integrate it and amplify its effectiveness – is relatively new, but they are already seeing a lot of interest from elements of the channel.

Channel Programs

Dell Boomi seeks to spur more strategic partner solutions with enhanced Technology Partner Program

November 6, 2018 Mark Cox Comments Off on Dell Boomi seeks to spur more strategic partner solutions with enhanced Technology Partner Program
Boomi has revamped their program for ISVs, integrators and other developers, to encourage them to build more solutions on top of and connecting to Boomi, and to validate it on third party software. They also want partners to work with the whole Boomi stack, not just its original integration functionality.

Channel Programs

BlackBerry delivers strong messaging around vision and roadmap to channel partners

October 31, 2018 Mark Cox Comments Off on BlackBerry delivers strong messaging around vision and roadmap to channel partners
BlackBerry’s recent Partner Summit had clear objectives of articulating the company’s vision around their new Spark platform to partners, together with both the technology roadmap and the sales strategy around it. They also wanted to introduce the new sales leadership in Canada to partners.