TITUS has been successful selling to very large enterprises, but as their skillset becomes even more relevant to the broader data protection market, they are broadening their go-to-market strategy with an expanded system of both strategic technology and reseller partners, with the goal of a 100 per cent channel business.
Boomi has revamped their program for ISVs, integrators and other developers, to encourage them to build more solutions on top of and connecting to Boomi, and to validate it on third party software. They also want partners to work with the whole Boomi stack, not just its original integration functionality.
The existing strong technical integration between Gigamon and FireEye has been extended to make the joint solution much more turnkey for partners. More enablement and sales tools are being provided, along with new incentives for selling the joint solutions, and new joint integrations for partners are also coming.