What’s a partnership worth? Microsoft aims to find out

At Microsoft’s Worldwide Partner Conference this week in Toronto, analyst firm IDC announced the results of its Microsoft-sponsored study on the value of membership in the Microsoft Partner Network for solution providers.

I caught up with Steve White, program director for IDC’s Software Alliance Leadership Council, and one of the authors of the white paper discussing the results of its finding.

In the video interview below, we touch on what the value of the Microsoft Partner Network is to its members, and we also share some tips to make sure solution providers get the most out of their membership.