Isolation-based security is a fairly new technology, with Symantec being the best-known vendor in the space, but Cyberinc thinks that the additional security value they bring to the table will resonate with HPE’s own core messaging.
Jitterbit’s increased investment in developing partner skillsets includes joint strategic business and marketing plans for their top two partner tiers, as well as new go-to-Market accelerators and enhanced technical enablement.
Barracuda has released a version of the PhishLine social engineering simulation offering they acquired early this year that is targeted at the 1000 seat market and under, with the big difference from the enterprise version coming from the removal of industry-specific customization options.
Nutanix, which sells entirely through channel partners, is moving away from emphasizing pure volume of sales to allow them to reward smaller partners with deep Nutanix practices.
The changes include better definition of tiers and requirements to advance, new competencies in all the Dell Boomi solution areas, and much better partner accessibility to resources.
Diamanti quickly adopted an all-channel go-to-market in the face of resellers looking for a turnkey enterprise container management solution, and now has introduced a program to support what will start off as a select value channel.
Part of the expanded services play is a new certification program to train HP print partners how to better sell security related solutions, and understand and recommend third party security integrations.
A surge in ransomware attacks in Q1 re-emphasizes the value proposition of the SonicWall integrated portfolio of solutions, which now combines the Capture Cloud Platform working in concert with other devices in the data centre.
Veritas remakes its partner program to add additional support for its 360 data management portfolio beyond their two core backup products.
The opening keynote at the annual Macola customer and partner event featured a drone demo intended to show mastery over adjacent technology that backfired spectacularly, although harmlessly. The event itself also featured an air of unpredictability – over the role of the channel in the Macola go-to-market going forward.
Netwrix has revamped their North American channel program, beefing up education, enablement and support, and as a first step wants to develop a cadre of go-to partners who can do implementations and bring in business on their own.
Talend is looking to make it easier for their Big Data and cloud-focused partners to build the new and complex integrations now required when delivering Talend in projects.
BlackBerry BRIDGE integrates Microsoft Office 365 apps with BlackBerry Dynamics, bridging the two separate containers and encryption models, to provide enterprise security for Office 365.
Another new certification, for IoT, is being developed but not yet ready. DigiCert is also looking to manage possible channel conflict issues through a new automated deal registration system, which is still in the process of being rolled out.
Morpheus Data, which sells entirely through channel partners, focuses on cloud cost optimization, cloud management, and DevOps automation, and is seeing strong momentum, including an uptick in seven-figure deals.
Hitachi Vantara will leverage Tech Data’s Internet of Things’ capabilities to a greater extent than before, which is critically important in Canada, where new analytics-focused partners need to be recruited, and Tech Data is the sole Hitachi Vantara distributor.
Ivanti also completes the integration of their partner program, adding partners from the Shavlik and RES Software programs into the mix, and brings additional resources on board to work with partners.
Pax8’s addition of a new cybersecurity vendor to their portfolio also signals a broadening out of their initial model to provide their partners with more options.
The beginning of the new Dell EMC fiscal year in February is always the time for the most significant changes to their partner program, although the company acknowledged the changes this year are more about fine-tuning.
Kaspersky Lab is highlighting the next-gen capabilities in this offering, such as machine learning, a neural network-based anti-phishing engine, and sandboxing.
