Ex-Cisco veteran Bridget Bisnette has been formally announced as global Riverbed channel chief, along with a much more simplified – and very different – channel program aimed at penetrating lower into the enterprise and midmarket from Riverbed’s traditional sweet spot.
Barracuda said this new capability is something that their partners have been asking for, and will allow them to take a more full-featured offering to their customers – which will be an additional revenue generator as well.
AWS’ Global Partner Summit was chock full of news, including a redo of the partner program, new competencies in machine learning and networking, with more on the way, and major changes to AWS Marketplace.
Safetica introduced a branded DLP offering to the North American market last year, an enterprise solution simplified for SMBs. Now with a new partner program focused on training MSPs how to offer a proof-of-concept to customers, they are looking to grow the partner base from dozens to thousands.
Trustwave is aggressively trying to build out partner skillsets as they move to more of an MSSP model, and try to build up their percentage of channel sales. A new online training system and partner portal are two tools in this effort.
Dell EMC has announced its thresholds and tiers for 2018, and while there are some changes from the previous system, the biggest, by far, is the emphasis on services for tier eligibility, not just for rebates.
While Trailhead was created in 2014 specifically to teach Salesforce skills in a gamified manner, myTrailhead, scheduled to be available in 2018, is envisioned as becoming a tool to impart all corporate learning.
CommScope is looking to deepen enterprise penetration in the infrastructure business for their digital distributed antenna systems, with a new program to train partners on designing and building in-building wireless.