Training

Partnerships

Cyberinc brings isolation-based cybersecurity protection to HPE Complete program

June 20, 2018 Mark Cox Comments Off on Cyberinc brings isolation-based cybersecurity protection to HPE Complete program
Isolation-based security is a fairly new technology, with Symantec being the best-known vendor in the space, but Cyberinc thinks that the additional security value they bring to the table will resonate with HPE’s own core messaging.

Channel Communities

Jitterbit transitions to partner-first program with high-touch PoweredBy Jitterbit Program

June 6, 2018 Mark Cox Comments Off on Jitterbit transitions to partner-first program with high-touch PoweredBy Jitterbit Program
Jitterbit’s increased investment in developing partner skillsets includes joint strategic business and marketing plans for their top two partner tiers, as well as new go-to-Market accelerators and enhanced technical enablement.

Security

Barracuda unveils PhishLine offering for mid-size organizations

June 5, 2018 Mark Cox Comments Off on Barracuda unveils PhishLine offering for mid-size organizations
Barracuda has released a version of the PhishLine social engineering simulation offering they acquired early this year that is targeted at the 1000 seat market and under, with the big difference from the enterprise version coming from the removal of industry-specific customization options.

Channel Programs

Nutanix raises channel program into the cloud with new charter, tiering, programs and certifications

May 10, 2018 Mark Cox Comments Off on Nutanix raises channel program into the cloud with new charter, tiering, programs and certifications
Nutanix, which sells entirely through channel partners, is moving away from emphasizing pure volume of sales to allow them to reward smaller partners with deep Nutanix practices.

Channel Programs

Dell Boomi unveils more mature, formalized partner program to keep pace with their growth

April 19, 2018 Mark Cox Comments Off on Dell Boomi unveils more mature, formalized partner program to keep pace with their growth
The changes include better definition of tiers and requirements to advance, new competencies in all the Dell Boomi solution areas, and much better partner accessibility to resources.

Channel Programs

Bare metal container platform provider Diamanti launches first channel program

April 17, 2018 Mark Cox Comments Off on Bare metal container platform provider Diamanti launches first channel program
Diamanti quickly adopted an all-channel go-to-market in the face of resellers looking for a turnkey enterprise container management solution, and now has introduced a program to support what will start off as a select value channel.

Printing and Imaging

HP completes A3 product portfolio for Office of the Future, deepens partner services play

April 17, 2018 Mark Cox Comments Off on HP completes A3 product portfolio for Office of the Future, deepens partner services play
Part of the expanded services play is a new certification program to train HP print partners how to better sell security related solutions, and understand and recommend third party security integrations.

Cloud

New Capture Cloud Platform highlights broad range of new SonicWall announcements

April 10, 2018 Mark Cox Comments Off on New Capture Cloud Platform highlights broad range of new SonicWall announcements
A surge in ransomware attacks in Q1 re-emphasizes the value proposition of the SonicWall integrated portfolio of solutions, which now combines the Capture Cloud Platform working in concert with other devices in the data centre.

Backup

Veritas boosts partner profitability, simplifies certifications in major partner program redo

April 10, 2018 Mark Cox Comments Off on Veritas boosts partner profitability, simplifies certifications in major partner program redo
Veritas remakes its partner program to add additional support for its 360 data management portfolio beyond their two core backup products.

SalesBuzz

Hindenburg Drone crash at Macola event previews, parallels channel go-to-market unpredictability

April 9, 2018 Mark Cox Comments Off on Hindenburg Drone crash at Macola event previews, parallels channel go-to-market unpredictability
The opening keynote at the annual Macola customer and partner event featured a drone demo intended to show mastery over adjacent technology that backfired spectacularly, although harmlessly. The event itself also featured an air of unpredictability – over the role of the channel in the Macola go-to-market going forward.