They include changes to Professional Services training designed to increase dollar spend, up-leveling Premier partner competency requirements, and a new Demo program which reduces the cost outlay to partners.
With a growing software portfolio and a new partner program on the way, the networking giant calls on partners to get serious about software lifecycle.
The changes include increased revenue requirements for all tiers, which break up what had become a top-heavy distribution of partners in a program where advancement was too easy, and permit proper incents of Barracuda’s most valuable partners.
The distributor will connect partners in the U.S. and Canada with vetted app developers with competencies in three key areas: Big Data, mobility, and integration and migration.
Because BitTitan does not have a professional services arm, it has opted to provide high level professional services help to its partners on complex installs by certifying the BitTitan Cloud Rangers, Microsoft MVPs who are also fully certified on BitTitan products.
Violin previously sold mainly direct in North America, and had an ineffectual partner program. Now the program has been greatly strengthened, as Violin looks to turn new sales over to partners prepared to commit to and invest in them.
Iventosch sees a parallel between NetApp creating the network attached storage category, and what ExtraHop is doing now, creating the category of network attached analytics
Cisco adds another $1 billion to the pot as it launches its Intercloud Fabric and announces new partners, including distributors, for its cloud strategy.
VMware says the company and its partners have to build closer customer relationships, outlines upcoming program changes to help partners make it happen.
VMware sees growth in cloud and end user computing, and tells partners it has to shift its sales motion as it becomes much more than a one-product company.
KidoZen, a very young startup with a mobile app platform which facilitates the development of enterprise mobility solutions, is seeing customer acceptance as it goes against well-known brands like IBM and SAP.
HP Helion brand will include two OpenStack distributions, its CloudSystem converged infrastructure offering, a development platform and professional services.