OEMs

Channel Programs

DNS intelligence provider Farsight Security unveils first channel program for VARs

February 27, 2019 Mark Cox Comments Off on DNS intelligence provider Farsight Security unveils first channel program for VARs
Farsight has had an OEM program to go to market with strategic vendor partners, but now is supplementing that with a new program to expand their reach further through the VAR channel. It formalizes a route to market that has been there before, but on an ad hoc and opportunistic basis.

Big Data

New OEM and system integrator tracks highlight channel announcements at Spunk .conf

October 2, 2018 Mark Cox Comments Off on New OEM and system integrator tracks highlight channel announcements at Spunk .conf
The new tracks – the last of those likely for specific types of partners – were announced at this event, and will go live at next year’s Global Partner Summit. Other channel changes include some enhancements to the certification process.

Software

ECi to expand reseller and OEM channels of newly-acquired Vineyardsoft

September 10, 2018 Mark Cox Comments Off on ECi to expand reseller and OEM channels of newly-acquired Vineyardsoft
ECi, which acquired ERP vendor Macola last year, has made another acquisition relevant to their Manufacturing Division, purchasing Vineyardsoft, whose KnowledgeSync product was already being used by Macola and every other member of the Division. Vineyardsoft sold entirely through channels, and the plan is to expand those channels further.

Backup

Aparavi upgrades active archiving SaaS platform, unveils channel plans

May 15, 2018 Mark Cox Comments Off on Aparavi upgrades active archiving SaaS platform, unveils channel plans
The upgrades include expanding multi-cloud support and a new compliance-focused capability. Aparavi has also made its channel plans clear, and has a channel program coming.

Backup

Expansion of Infinidat partnership to sales portents new focus in Commvault strategic alliances

February 23, 2018 Mark Cox Comments Off on Expansion of Infinidat partnership to sales portents new focus in Commvault strategic alliances
Commvault also announces Andy Vandeveld, most recently at Veeam, as Vice President of Worldwide Alliances, in a move that signals an increased focus on strategic alliances as a route to market rather than just technology integrations.

Channel Programs

OEM player SecurityFirst transitioning to all-channel model for midmarket and SMB

November 3, 2017 Mark Cox Comments Off on OEM player SecurityFirst transitioning to all-channel model for midmarket and SMB
SecurityFirst has just turned their technology into a channel-friendly product, DataKeep, which its partners will sell.

Cloud

WPS Office enhances software, looking to take small business share from Office 365

April 11, 2017 Mark Cox Comments Off on WPS Office enhances software, looking to take small business share from Office 365
WPS Office has been primarily consumer and OEM-focused in North America, using a freemium model, but they have a paid product, and recently began to recruit a reseller channel.

Cloud

New partner program among channel roadmap plans for Dell Boomi

January 25, 2017 Mark Cox Comments Off on New partner program among channel roadmap plans for Dell Boomi
Dell Boomi recently appointed David Tavolaro as their channel chief, and he discusses his strategy to expand the amount of business the iPaaS vendor does through partners.

Virtualization

Thin client vendor IGEL announces third generation of Universal Desktop Converter

November 29, 2016 Mark Cox Comments Off on Thin client vendor IGEL announces third generation of Universal Desktop Converter
IGEL is also changing the way the system is licensed, moving to recurring revenue model with a choice of one or three year maintenance plans which include the upgrade to the new version.

Channel Programs

Dell EMC previews new channel partner program to launch next February

October 18, 2016 Mark Cox Comments Off on Dell EMC previews new channel partner program to launch next February
At this stage, the new Dell EMC program is still in the formative stages, but the company indicated the general principles. Details will be coming in December, with the launch to take place in February.