A key component of the new strategy is Riverbed Reach, a new marketing program the company announced at its Partner Summit event.
Marketing, Networking
Riverbed steps up digital marketing to support mainstream networking push
by Mark Cox •
Tag Archive for Marketing
Channel Communities, Training
CompTIA rethinks approach to member education with new Channel Standards program
by Mark Cox •
The IT Solution Provider Standard is the first of five scheduled to roll out this year. The Channel Standards differ from the Trustmarks in their emphasis on imparting best practices to make the business better, rather than earning a badge to use in your marketing.
Share the Buzz:
Channel Programs, Cloud, Software
Microsoft launches first part of five part eBook for partners on winning with cloud
by Mark Cox •
The series, done in collaboration with IDC and available as free downloads, will continue with a new chapter every month until the final one rolls out at WPC in July.
Share the Buzz:
Channel Programs, Security, Small Business
Kaspersky to introduce small business specialization
by Mark Cox •
While Kaspersky is emphasizing the enterprise in its strategic objectives this year, it is also providing more segmented assistance to partners focusing on different parts of the market. This includes a new specialization which will see small business leads limited to partners who have secured it.
Share the Buzz:
Cloud, Data Centre, Marketing, Networking, Unified Communications
New products and plan in place: Avaya now needs to execute
by Mark Cox •
After a long restructuring, Avaya now has its two core next-gen offerings available, and has a systematic and well thought out plan to take them to market, leveraging both its channel and internal resources better than in the past. They still have to execute on these better than in the past however.
Share the Buzz:
Marketing, Networking, Unified Communications
Avaya pledges new partner-focused marketing initiatives
by Mark Cox •
Avaya has reorganized its marketing strategies to emphasize joint go-to-marketing initiatives with partners, with an emphasis on obtaining case studies for customers.
Share the Buzz:
Cloud, Managed Services, Software
Kaseya reaches out to MSPs with new SVP appointment
by Mark Cox •
Kaseya has also released a new survey highlighting the practices being following by the most successful MSPs today.
Share the Buzz:
Channel Programs
Dell channel team celebrates being at Dell World adult table with new announcements
by Mark Cox •
Only a few parts of what’s coming to the channel from Dell was announced at Dell World, but broad sneak peeks were offered about several changes that will roll out at some point in the next fiscal year.
Share the Buzz:
Big Data, Cloud, Marketing
Dell steps up channel marketing activities
by Mark Cox •
At their Canadian partner event on Wednesday, Dell stressed their emphasis on driving more channel marketing activities, sour economy notwithstanding, and emphasized their building of the Future-Ready Enterprise brand with partners.
Share the Buzz:
Marketing, Storage
Intronis boosts marketing assistance to partners with MSP Marketing Booster Pack
by Mark Cox •
The new resource is a key step on the road to an Intronis sales and marketing certification program scheduled to be available in Q4.
Share the Buzz:
Marketing, Mobility, Security
Absolute drops Software from name, Computrace from branding
by Mark Cox •
In a complete overhaul of its branding to position itself for the future, Vancouver’s Absolute Software has renamed itself, and is phasing out the name of its flagship and top-selling brand.
Share the Buzz:
Computers, Marketing, Security
Security heart of theme HP wants partners to sell around Windows 10
by Mark Cox •
In addition to a host of new Windows 10 products, HP is launching an aggressive campaign to help partners sell them, especially into 10-100 person organizations.
Share the Buzz:
Channel Programs
Microsoft shines light on partner valuation
by Robert Dutt •
Microsoft offers partners tips on increasing their valuation in a cloud world, and a tool to measure their success in the transformation.
Share the Buzz:
Channel Communities
TreeHouse rebrands as Impartner, launches new, easier to onboard PRM solution
by Mark Cox •
Impartner believes its new partner relationship management solution will revolutionize PRM the same way Salesforce revolutionized CRM. It is going to market in Europe through a channel sales model, and if that it successful, they will look at doing the same here.
Share the Buzz:
Cloud, Marketing, Storage
Asigra building brand, partner opportunities, with aggressive marketing campaign
by Mark Cox •
Asigra has a different set of marketing concerns than a decade ago, when customers didn’t know their name at all, but they are continuing to ramp up their efforts.
Share the Buzz:
Channel Programs, Networking
Xirrus completely recrafts channel program with new Xirrus Xcellerate
by Mark Cox •
The changes reflect the wireless networking vendor’s transition in the last several years from a direct seller to a company that sells entirely through the channel, where the internal sales force now works to drum up business for partners.
Share the Buzz:
Channel Programs, Storage
Reborn NexGen looks to make a splash with revamped partner program
by Mark Cox •
Newly spun-off this year, NexGen has made major changes to its channel program to strengthen its support of partners.
Share the Buzz:
Channel Programs
Campaigner creates white label e-mail marketing program for channel partners
by Mark Cox •
The email marketing provider has set up a channel program to provide its solution to partners, and are particularly interested in integrators who will build their email solution into a broader solution, to reach markets Campaigner would not otherwise be able to touch.
Share the Buzz:
Channel Programs, Marketing
HP moving partner marketing to planned MDF model
by Robert Dutt •
HP’s shift in MDF priorities will result in better campaigns, higher ROI and more overall MDF dollars available to partners, channel marketing chief says.
Share the Buzz:
Distribution, Marketing
D&H Canada brings Partner Services Marketing library to Canada
by Mark Cox •
D&H’s Canadian partners had been asking for this service, available in the U.S since 2012, to come north. It assembles marketing collateral and customizable templates from both D&H and participating vendors in one library, and is free to use.
