The new Detector SDS offering is designed to provide MSPs with a sticky, differentiated offering that also can serve as a component of a premium offering for customers.
Red Hat continues looks to the channel to help grow its high-value storage business, but knows it needs to help partners get started.
SonicWall University content is designed to be ongoing, beyond the granting of a certification, and to reach a broader range of roles than SonicWall has in the past.
John Walters comes into the newly created position of VP of Service Operations, to ensure that Pax8’s support of partners does not flag as their business grows, particularly in the critical onboarding stage.
MailProtector has seen a recent spurt of growth following a doubling down on its commitment to the channel, which has led to securing capital to enhance sales, marketing and R&D capabilities.
Cloud ERP vendor Intacct’s Xtreme Business Building Conference this week had a record number of partners, as the company continues to expand its channel business.
Highlights of the new Datto program include a new tier for the top two per cent of partners, as well as new marketing and benchmark analysis initiatives.
Salesforce highlighted that Einstein, featured at last fall’s Dreamforce, is part of the new spring release, and is in the hands of customers. They also announced a new partnership with IBM that unites IBM’s Watson with Einstein.
Jive Communications, inContact, and Polycom share their top predictions for 2017 in the unified communications-as-a-service space.
Pax8 has offered marketing resources to its partner channel before, but has given them the ability to conduct campaigns on their own with this offering.
Dell EMC fills in the remaining blanks in what its new unified partner program, which formally rolls out today, will look like.
The changes involve certifying partners in Canada and Latin America to sell the Prophet 21 wholesale distribution solution.
AppRiver had a pre-templated campaign tool before, but it was limited to Office 365. The new one covers a broad range of their solutions, with 12 templates at launch, and more scheduled to be added.
LANDESK had been working on rebranding itself for nine months, and the bringing together of the company with HEAT Software into Ivanti provides an ideal opportunity to create a brand – and a strategy around it – to cross-market and cross-sell all the company’s solutions.
8×8 only began to actively a develop a channel in recent years, but now the channel has grown to the point where the company has had to introduce a new program with more resources to support it.
The HP Co-Marketing Zone now allows partners to track the performance and ROI of campaigns as well as create them, while the Social Media Center is designed to establish partners as thought leaders by providing content that goes beyond HP materials.
Other important changes include the integration of programs for other groups which used to be outside the old umbrella program and the integration of the Aruba PartnerEdge and HPE Networking channel programs into the new Partner Ready for Networking program.
Part manufacturers’ rep, and part angel investor, Temprano will work with a limited number of European software companies to bring them to North America and successfully build up their businesses here.
Sage delivers on the promises it made last year to invest to make its products better known. It laid out its marketing strategy here to partners, and indicated that partners need to respond by stepping up to the plate in their turn.
With a view of expanding public awareness of its brand, particularly in Canada outside Quebec, and in the U.S., ACCEO has moved the ACCEO name more prominently into its many sub-brands, eliminating some confusion that existed among customers.
