Deal Registration

Channel Programs

Cloudistics launches channel program with separate VAR, MSP and Technology Partner tracks

November 16, 2017 Mark Cox Comments Off on Cloudistics launches channel program with separate VAR, MSP and Technology Partner tracks
On the heels of signing a significant distribution deal with Ingram Micro, Cloudistics has launched a channel program to support their growing partner base.

Channel Programs

New emphasis on services highlights Dell EMC 2018 partner program requirements

November 13, 2017 Mark Cox Comments Off on New emphasis on services highlights Dell EMC 2018 partner program requirements
Dell EMC has announced its thresholds and tiers for 2018, and while there are some changes from the previous system, the biggest, by far, is the emphasis on services for tier eligibility, not just for rebates.

Wendy Bahr, senior vice president of Cisco's Global Partner Organization
Channel Programs

Simpler is better: Cisco pares programs

November 7, 2017 Robert Dutt Comments Off on Simpler is better: Cisco pares programs
Cisco announces a reduction in the complexity of its partner programs, while pivoting profitability towards software and recurring revenues.

Channel Programs

“I Don’t Want More Partners:” Dell EMC Channel Chief John Byrne

October 26, 2017 Mark Cox Comments Off on “I Don’t Want More Partners:” Dell EMC Channel Chief John Byrne
At a partner gathering in Toronto, Byrne recounted Dell EMC’s channel trumps – but also detailed where the company needs to improve, and provided broad hints about upcoming channel changes.

Partnerships

Bitdefender, WatchGuard partner on integrated solution

October 25, 2017 Mark Cox Comments Off on Bitdefender, WatchGuard partner on integrated solution
OEM licensing agreements are a significant part of the revenues of Bitdefender’s growing enterprise business.

Big Data

Data Quality vendor Naveego launches first partner program

October 23, 2017 Mark Cox Comments Off on Data Quality vendor Naveego launches first partner program
Master data management services opportunities are part and parcel of Naveego’s solution, and the company is also offering high margins through the new Naveego Partner Success Program.

Channel Programs

Security automation and orchestration vendor DFLabs introduces first partner program

October 17, 2017 Mark Cox Comments Off on Security automation and orchestration vendor DFLabs introduces first partner program
DFLabs is looking to build a select channel of resellers, MSSPs and distributors, and is offering margins more common in traditional sales than for a subscription-based offering.

Channel Programs

WhiteHat Security remakes channel program to remove barriers to partner profitability

October 12, 2017 Mark Cox Comments Off on WhiteHat Security remakes channel program to remove barriers to partner profitability
Changes include a new discounting and margin system, more flexible contracts, and a much improved deal registration process that is now within the WhiteHat partner portal.

Channel Programs

GlobalSCAPE adjusts channel program to reflect new data integration solutions

October 2, 2017 Mark Cox Comments Off on GlobalSCAPE adjusts channel program to reflect new data integration solutions
GlobalSCAPE recently added an iPaaS offering to their established managed file transfer solution, and have made some improvements to their channel program to respond to increased channel interest.

Channel Programs

Sophos makes cloud marketplaces channel-friendly with changes to cloud billings

September 20, 2017 Mark Cox Comments Off on Sophos makes cloud marketplaces channel-friendly with changes to cloud billings
The changes, which will see partners who sell through the cloud Exchanges receive back-end rebates and program credit for the first time, are part of a new initiative that establishes a new Sophos Cloud Security Provider cert in the company’s partner program.