Deal Registration

Channel Programs

Security automation and orchestration vendor DFLabs introduces first partner program

October 17, 2017 Mark Cox Comments Off on Security automation and orchestration vendor DFLabs introduces first partner program
DFLabs is looking to build a select channel of resellers, MSSPs and distributors, and is offering margins more common in traditional sales than for a subscription-based offering.

Channel Programs

WhiteHat Security remakes channel program to remove barriers to partner profitability

October 12, 2017 Mark Cox Comments Off on WhiteHat Security remakes channel program to remove barriers to partner profitability
Changes include a new discounting and margin system, more flexible contracts, and a much improved deal registration process that is now within the WhiteHat partner portal.

Channel Programs

GlobalSCAPE adjusts channel program to reflect new data integration solutions

October 2, 2017 Mark Cox Comments Off on GlobalSCAPE adjusts channel program to reflect new data integration solutions
GlobalSCAPE recently added an iPaaS offering to their established managed file transfer solution, and have made some improvements to their channel program to respond to increased channel interest.

Channel Programs

Sophos makes cloud marketplaces channel-friendly with changes to cloud billings

September 20, 2017 Mark Cox Comments Off on Sophos makes cloud marketplaces channel-friendly with changes to cloud billings
The changes, which will see partners who sell through the cloud Exchanges receive back-end rebates and program credit for the first time, are part of a new initiative that establishes a new Sophos Cloud Security Provider cert in the company’s partner program.

Channel Programs

Sennheiser unveils their first deal registration program for North America

September 8, 2017 Mark Cox Comments Off on Sennheiser unveils their first deal registration program for North America
The deal reg discount comes bundled with a permanent spiff for completion of a registered deal, and Sennheiser says that some interesting new products in the new year will add to the program’s value.

Channel Programs

ATADATA gets systematic about channel with new ATAconnect partner program

August 30, 2017 Mark Cox Comments Off on ATADATA gets systematic about channel with new ATAconnect partner program
ATADATA has always sold through the channel, but it has mainly been on an ad hoc basis. Now they are formalizing things with their first channel program, and are looking to add partners who are a good fit.

Channel Programs

VMware shuffles channel execs to focus on strategy, operations

August 29, 2017 Robert Dutt Comments Off on VMware shuffles channel execs to focus on strategy, operations
Former VMware channel chief Ross Brown moves to building strategic partnerships, while Brandon Sweeney takes over day-to-day channel operations.

Channel Programs

Pivot3 expands partner program and makes it more formalized and predictable

August 28, 2017 Mark Cox Comments Off on Pivot3 expands partner program and makes it more formalized and predictable
Pivot3 has a large channel, and the changes are designed to both provide increased support for go-to partners while ensuring the large majority of partners receive necessary protection and support to close deals.

Channel Programs

Komprise improves partner margins with launch of first channel program

August 25, 2017 Mark Cox Comments Off on Komprise improves partner margins with launch of first channel program
Veteran channels leader Zach Edwards was brought in by Komprise to design the new program, and improve Komprise’s support to its channel, which is their entire route to market.

Channel Programs

Cloudistics enhances platform that takes on VMware ecosystem with on-prem cloud

August 11, 2017 Mark Cox Comments Off on Cloudistics enhances platform that takes on VMware ecosystem with on-prem cloud
The Cloudistics 3.2 release makes significant security and networking enhancements, and will be followed by some notable channel-side announcements next week.