Deal Registration

Channel Programs

Indian security vendor Quick Heal looks to build select, high margin North America channel

May 18, 2015 Mark Cox Comments Off on Indian security vendor Quick Heal looks to build select, high margin North America channel
Quick Heal, which moved into the North American market last month, announced a partner program with up to 50 per cent margins for the select number of partners they will be initially recruiting here.

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Channel Programs

New EMC Federation deal reg, rules of engagement to be launched

May 5, 2015 Mark Cox Comments Off on New EMC Federation deal reg, rules of engagement to be launched
EMC is also announcing several other programmatic moves, including a Federation Ready designation and expanding EMC’s EMC Ready sales transformation initiative to partners. Their EMC True loyalty program pilot is now being publicized and expanded globally.

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Channel Programs

Arcserve announces new and simplified partner program

May 5, 2015 Mark Cox Comments Off on Arcserve announces new and simplified partner program
The new program replaces the legacy one Arcserve brought with it from its days as part of CA, and leverages Ingram Micro’s business intelligence capabilities in several respects.

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Channel Programs

Connected Data unveils partner program to support Transporter appliances

May 5, 2015 Mark Cox Comments Off on Connected Data unveils partner program to support Transporter appliances
While the sync and share market is hot, cloud-based offerings have limited revenue potential for the channel, something that the Transporter private cloud appliances are designed to address.

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Channel Programs

Barracuda restructures, rebalances partner program

April 9, 2015 Mark Cox Comments Off on Barracuda restructures, rebalances partner program
The changes include increased revenue requirements for all tiers, which break up what had become a top-heavy distribution of partners in a program where advancement was too easy, and permit proper incents of Barracuda’s most valuable partners.

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Channel Programs

Nimble adds net-new benefits to partners with first formal partner program

March 18, 2015 Mark Cox Comments Off on Nimble adds net-new benefits to partners with first formal partner program
The three new partner tiers all have revenue and certification requirements, and most partners will not qualify, but all partners, including those not in a tier, will receive the benefits Nimble has been providing until now, as all the new benefits to the tiers are net-new.

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Patrick Eitenbichler, director of marketing strategy for PartnerOne at HP.
Channel Programs

HP looks to ease partner path to split with Navigator program

March 17, 2015 Robert Dutt 1
HP’s Partner Navigator program aims to help distributors and large partners that buy direct to get ready for the impending split of HPI and HPE.

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Channel Programs

ADTRAN greatly simplifies channel program with new pricing policies

March 12, 2015 Mark Cox Comments Off on ADTRAN greatly simplifies channel program with new pricing policies
ADTRAN has dumped product discount rules intended to ensure quality by limiting discounts to partners specializing in the area, while at the same time expanding training with free self-serve modules, and eliminating the deal registration revenue threshold.

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Channel Programs

Violin Memory redoes channel program in shift to partner go-to-market focus

March 11, 2015 Mark Cox Comments Off on Violin Memory redoes channel program in shift to partner go-to-market focus
Violin previously sold mainly direct in North America, and had an ineffectual partner program. Now the program has been greatly strengthened, as Violin looks to turn new sales over to partners prepared to commit to and invest in them.

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Cloud

Connected Data unveils smaller Transporter private business cloud devices

February 25, 2015 Mark Cox Comments Off on Connected Data unveils smaller Transporter private business cloud devices
The company rolls out smaller and less expensive appliance alternatives to Dropbox, and emphasizes that it relies on partners to show SMBs that their upfront cost is cheaper over time.

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Software

New Maxta reference architectures let partners offer custom turnkey solutions

January 21, 2015 Mark Cox Comments Off on New Maxta reference architectures let partners offer custom turnkey solutions
Maxta has also enhanced its partner program to recognize the new offerings’ ability to better build a practice around Maxta

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Greg Smith, senior director of product and technical marketing at Nutanix.
Data Centre

Nutanix sees massive potential in rollout of Dell XC appliances with Nutanix software

November 5, 2014 Mark Cox Comments Off on Nutanix sees massive potential in rollout of Dell XC appliances with Nutanix software
Nutanix, which despite its massive success is still a startup, gets key validation from Dell partnering with them, and also greatly expands their channel and routes to market.

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Dell global channel chief Cheryl Cook
Channel Programs

Dell announces new channel programs and competencies

November 4, 2014 Mark Cox 1
Dell announced a series of new and enhanced programs to continue to drive channel growth, which for the first time has passed 40 per cent of total Dell revenues.

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Lisa Matherly, vice president of worldwide partner programs, marketing, and operations at Intel Security
Channel Programs

Intel Security renames, revamps McAfee Partner Program

October 27, 2014 Robert Dutt Comments Off on Intel Security renames, revamps McAfee Partner Program
McAfee rebrands partner program under the Intel Security name, announces new names for partner tiers and evolving certification and training requirements.

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Security

McAfee trims prices, enhances partner margins on new SMB portfolio

October 22, 2014 Mark Cox Comments Off on McAfee trims prices, enhances partner margins on new SMB portfolio
McAfee has retooled its SMB offerings, with three new suites which feature McAfee’s next-generation anti-malware technology, which is being deployed for the first time in these solutions.

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Channel Programs

Dell security partner concerns have high profile at Peak partner event

October 15, 2014 Mark Cox Comments Off on Dell security partner concerns have high profile at Peak partner event
Dell’s top security partners still have concerns and issues about their relationship with Dell, So what is the vendor doing about them?

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Channel Programs

Dell set to upgrade deal registration

October 2, 2014 Mark Cox Comments Off on Dell set to upgrade deal registration
Dell’s Project Collaboration, launched in July in servers and storage, was successful, and as a result by the end of October, it will be rolled out broadly across all lines of business.

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Channel Programs

Dell pleased with performance in first year of software integration into PartnerDirect

September 18, 2014 Mark Cox Comments Off on Dell pleased with performance in first year of software integration into PartnerDirect
Since Dell Software’s integration into PartnerDirect, the company says growth, deal registration and training levels have all increased significantly.

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Channel Programs

Good Technology adds margin rewards to expanding partner program

September 12, 2014 Mark Cox Comments Off on Good Technology adds margin rewards to expanding partner program
The Margin Rewards program gives an additional discount when the partner does business with new logos, to reward them for bringing in new business. It goes into a discount pool that the partners can use to buy software, which they can pass on to a new end user, or use themselves.

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Channel Programs

TrapX Security targets MSSPs with new global partner program

August 28, 2014 Mark Cox Comments Off on TrapX Security targets MSSPs with new global partner program
Trap-X has placed its TrapX Security Operation Center on the Google Cloud Platform, which allows partners to deploy entire secure SOCs and sensors quickly and inexpensively.

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