Quick Heal, which moved into the North American market last month, announced a partner program with up to 50 per cent margins for the select number of partners they will be initially recruiting here.
EMC is also announcing several other programmatic moves, including a Federation Ready designation and expanding EMC’s EMC Ready sales transformation initiative to partners. Their EMC True loyalty program pilot is now being publicized and expanded globally.
The new program replaces the legacy one Arcserve brought with it from its days as part of CA, and leverages Ingram Micro’s business intelligence capabilities in several respects.
While the sync and share market is hot, cloud-based offerings have limited revenue potential for the channel, something that the Transporter private cloud appliances are designed to address.
The changes include increased revenue requirements for all tiers, which break up what had become a top-heavy distribution of partners in a program where advancement was too easy, and permit proper incents of Barracuda’s most valuable partners.
The three new partner tiers all have revenue and certification requirements, and most partners will not qualify, but all partners, including those not in a tier, will receive the benefits Nimble has been providing until now, as all the new benefits to the tiers are net-new.
HP’s Partner Navigator program aims to help distributors and large partners that buy direct to get ready for the impending split of HPI and HPE.
ADTRAN has dumped product discount rules intended to ensure quality by limiting discounts to partners specializing in the area, while at the same time expanding training with free self-serve modules, and eliminating the deal registration revenue threshold.
Violin previously sold mainly direct in North America, and had an ineffectual partner program. Now the program has been greatly strengthened, as Violin looks to turn new sales over to partners prepared to commit to and invest in them.
The company rolls out smaller and less expensive appliance alternatives to Dropbox, and emphasizes that it relies on partners to show SMBs that their upfront cost is cheaper over time.
Maxta has also enhanced its partner program to recognize the new offerings’ ability to better build a practice around Maxta
Nutanix, which despite its massive success is still a startup, gets key validation from Dell partnering with them, and also greatly expands their channel and routes to market.
Dell announced a series of new and enhanced programs to continue to drive channel growth, which for the first time has passed 40 per cent of total Dell revenues.
McAfee rebrands partner program under the Intel Security name, announces new names for partner tiers and evolving certification and training requirements.
McAfee has retooled its SMB offerings, with three new suites which feature McAfee’s next-generation anti-malware technology, which is being deployed for the first time in these solutions.
Dell’s top security partners still have concerns and issues about their relationship with Dell, So what is the vendor doing about them?
Dell’s Project Collaboration, launched in July in servers and storage, was successful, and as a result by the end of October, it will be rolled out broadly across all lines of business.
Since Dell Software’s integration into PartnerDirect, the company says growth, deal registration and training levels have all increased significantly.
The Margin Rewards program gives an additional discount when the partner does business with new logos, to reward them for bringing in new business. It goes into a discount pool that the partners can use to buy software, which they can pass on to a new end user, or use themselves.
Trap-X has placed its TrapX Security Operation Center on the Google Cloud Platform, which allows partners to deploy entire secure SOCs and sensors quickly and inexpensively.
