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StorMagic building out HCI enterprise edge strategy with expanding channel, strategic partnerships

March 23, 2018 Mark Cox Comments Off

StorMagic announced a new strategic relationship around Schneider Electric’s APC products this week, the latest step in a strategy of building out a 100 per cent channel model and strategic partnerships that the company thinks has it poised for even more explosive growth.

Arrow Connect IoT integration among new Workflow updates from Avaya’s Zang

March 9, 2018 Mark Cox Comments Off

Zang believes that the seven new updates to Zang Workflow will significantly help the channel, by making it easier for them to build customized applications for their customers.

Splunk announces enhanced partner benefits at Global Partner Summit

February 28, 2018 Mark Cox Comments Off

Last year’s refocus on the channel saw Splunk more than double the size of their partner base. This year they are looking to drive further by enhancing the existing partner tracks and formalizing two new ones.

Twilight Zone Time? Dell EMC touts value of distribution to partners

October 26, 2017 Mark Cox Comments Off

Dell EMC’s VP of North American Distribution emphasized why partners need to sell more through distis at the Dell EMC Canada Partner Summit, and while it had the something of the air of preaching to the converted, there was a clear theme being stressed.

ATADATA gets systematic about channel with new ATAconnect partner program

August 30, 2017 Mark Cox Comments Off

ATADATA has always sold through the channel, but it has mainly been on an ad hoc basis. Now they are formalizing things with their first channel program, and are looking to add partners who are a good fit.

Toronto’s Breqwatr sees Pure Storage partnership as key in U.S. expansion

June 14, 2017 Mark Cox Comments Off

Breqwatr, which makes an easy-to-deploy private cloud appliance, and sells through an all-channel model, now has an OEM deal with Pure which is significantly expanding their addressable market.

Rafael Garzon, vice president of the Americas partner organization at Ctirix

Citrix adds Arrow as second North American distributor

May 25, 2017 Robert Dutt Comments Off

Citrix steps away from having Ingram as its exclusive North American distributor, aims to re-engage lapse partners and attack the midmarket with Arrow.

Dell EMC looks to EMC sales alignment to ease legacy Dell partner issues

March 14, 2017 Mark Cox Comments Off

Greg Ambulos, who runs North America’s channel business for Dell EMC, was in Toronto today, and provided an update on the new channel program’s progress. He also detailed changes to the overall sales structure designed to deal with long-standing complaints of legacy Dell partners.

IoT connectivity vendor Ingenu partners with Arrow Electronics on global deal

January 30, 2017 Mark Cox Comments Off

Ingenu delivers wireless M2M connectivity using their RPMA technology, and is looking to Arrow to bundle their connectivity with Arrow’s own services offerings.