The extension of Martello’s relationship with Mitel around Mitel Performance Analytics to include assets acquired from ShoreTel both strengthens that partnership and positions Martello well for aggressive growth on other fronts.
Poly is designed to provide a new joint identity for the Plantronics-Polycom combination. In addition to new pipeline product announced at Enterprise Connect this week, the company also emphasized new and expanded strategic partnerships which have more joint offerings on the way.
U.K.-based StarLeaf, which sells entirely through channel partners, has some in the U.S. and Canada, but is not well known in North America overall, and is hoping that this new device increases their exposure here.
The new 8×8 PartnerXchange Platform replaces a clunky predecessor, and makes it easier for partners to do business with 8×8. It’s part of 8×8 channel chief John DeLozier’s strategy to drive the company’s channel business more effectively.
VisibilityOne provides a cloud-based videoconferencing service, designed to support multi-vendor environments, and be very simple to install and use. It is slated for general release in early summer, and will be sold through UCC-focused partners.
This is the last big improvement to the Comm100 customer experience platform before a next-gen version is introduced in about four months.
Avaya is a relatively new player in the public safety space, but is intent on disrupting it, and to this end has unveiled a next-gen 911 solution.
Avaya has announced a new branding initiative in which their solution offerings will be renamed more logically and by function. That’s only one part of where Avaya is going this year on the marketing front, however, with a more aggressive campaign than they have implemented before.
Avaya’s cloud strategy in the past could never be described as crisp, but major changes were announced at Engage to change that, with new OneCloud branding and ReadyNow enterprise bundles to bring solutions to market quickly.
Avaya unveiled a key rebranding message at Engage, and while it is essentially a marketing exercise, it will see huge changes that the company believes will position it much better heading forward.
Avaya’s Canadian country manager Dave Robertson provides an update on Avaya’s business and channel in Canada, including why they are confident that legacy Nortel customers will modernize with them and not with competitors.
Jim Chirico kicked off Avaya’s Engage event in Austin by updating the company’s progress, and stressing that the company has reoriented its approach to the market and their customers.
Nureva adds net-new international and North American sales director positions, as the company expands the number and type of partners, and explores new kinds of go-to-market relationships.
Avaya has announced alterations to the Edge partner program it first rolled out two years ago, to remove some pain points, and which provides partners with more compensation than before, but which is distributed differently.
Comm100, which has been in business since 2009, just formalized its first partner program in September, and has onboarded four new partners, with many more in the pipeline. They are looking to build the channel business to 20 per cent within the next 1-2 years.
Plantronics sees the HP Elite Slice G2 Audio-Ready as providing formidable conference room advantages, including the elimination of cable clutter from tables, and is transitioning from the Polycom MSR series to these Polycom + HP SRS Bundles for Microsoft room systems.
A new Master Agent agreement with TradeWinds Brokerage establishes Mitel’s first Master Agent in ANZ, where their UCaaS business is already strong. It leverages a U.S. relationship which is part of a growing Master Agent channel in that market.
The ending of the joint venture between Sennheiser and William Demant, which will see the Sennheiser unified communications business transition to William Demant on January 1 2020, means a much more aggressive growth strategy, and new VP Jim Fairweather said that planning has already begun, which includes a more focused channel strategy.
The new DaaS service differs from the leasing option in that Avaya retains control of the device, which some customers like because it reduces their risk. It also allows them to upgrade to a higher priced device with no penalty.
Avaya believes its solution provider channel will also have some interest in the store, which offers Avaya’s UC and CC as-a-service options. They also confirmed that this online store is not a direct play.
