Most MSPs have chosen not to become involved in the UCaaS market, something Pax8 is trying to change, in the belief that their ecosystem can provide MSPs with more visibility than they have had from working directly with these vendors.
Avaya Canada took advantage of the 90 days since the initial launch of Avaya Cloud Office in the U.S. to get what for them is a new Go-to-Market model in place, and also benefit from some tweaks to the solution.
IGNITE!, which is really a sub-program of RingCentral’s Channel Harmony program, is aimed at organizations with 400 employees and under, and features a different sales process tailored for a shorter sales cycle, and over which the partner has full control.
The deal will make Evolve IP’s voice integration between Microsoft Teams and Cisco VoiP available in Canada for the first time. It will also be sold initially through a Master Agent-style commission model, although that’s likely to evolve itself long-term.
While RingCentral maintains its partnership with Zoom, its new browser-based video now comes standard in RingCentral Office. It is also standard in Avaya Cloud Office, although Avaya will continue to sell its own video solutions to their enterprise customers.
Poly continues the overhaul of its headset portfolio that has been ongoing for the past several months with a new model, borrowing the same 3-in1 wearing option from the Savi 8245, and providing a Microsoft Teams option.
The new channel and program are focused on taking Zoom’s video-first UC platform to market, which they believe will fit partner business models better through a referral system rather than doing deals on the partner’s paper.
Avaya is introducing new cloud services through their RingCentral partnership, and is aggressively expanding into the Master Agent channel, but even as a Canadian channel exec moves on, the company still sees its stability in Canada as a major asset.