Salesforce announces Genie to power entire Salesforce Customer 360 platform.

Salesforce also unveiled some major enhancements to Slack as well as Net Zero Marketplace, a platform designed to make carbon credit purchases simpler and more transparent.

Today at their Dreamforce customer event, Salesforce is unveiling Salesforce Genie, a real-time data platform that powers the entire Salesforce Customer 360 platform. Genie ingests and stores real-time data streams at massive scale and combines it with Salesforce transactional data. It includes built-in connectors that bring in data from all channels including mobile, web and APIs), legacy data through MuleSoft, and historical data from proprietary data lakes.

“Genie is a huge step forward in our Customer 360 platform,” said David Schmaier, President and Chief Product Officer at Salesforce. “It is a new set of data services on top of our platform and 500 customers are using it today. This new part of Customer 360 can be used with any or all of our products, and has seen huge interest, both from our systems integration partners and our own professional services and CSG [Customer Services Group].

Genie transforms and harmonizes the data it ingests into a real-time customer graph that serves as a unified customer profile record. Because Genie is built using the Salesforce metadata model, everything in the customer graph is visible and actionable across the entire Customer 360. With Genie, Einstein AI and Flow automation services can harness the power of real-time data to enable more dynamic and responsive actions and engagement. Einstein, which generates over 175 billion predictions every day, can now deliver personalization and predictions based on real-time data. Flow automation, which saves customers over 100 billion hours every month, can now use real-time data to trigger actions automatically.

Genie’s capabilities are enhanced further by strategic partnerships. Secure real-time and open data sharing between Salesforce and Snowflake allows Genie to directly access data stored in Snowflake, and vice-versa. It is also compatible with other platforms like Amazon SageMaker, Amazon Ads and Meta. The new AppExchange Genie Collection features 18 Genie partners with apps and experts that help companies automate relevant advertising, enrich customer profiles, and extend the power of real-time data with Salesforce.

Salesforce Genie is generally available today.

Salesforce also introduced Net Zero Marketplace, a platform to make carbon credit purchases simple and transparent. It is built on Salesforce’s Commerce Cloud, and connects buyers and environmentally-focused entrepreneurs who are focused on climate action, offering a catalog of third-party rated carbon credits and a seamless ecommerce experience for purchasing them. Net Zero Marketplace also features a climate action hub where anyone — businesses or individuals — can learn about climate issues.

Carbon credit projects go through a series of independent verifications against global standards. If they pass the verification process, the projects can issue carbon credits that can then be sold. Projects can include forest conservation, tree planting, wind farms, solar cookstoves, or better farming methods.

Net Zero Marketplace eliminates the uncertainty of verifying a carbon credit’s quality by aggregating and publishing third-party ratings for projects not locked behind paywalls or account registrations.

At launch, Net Zero Marketplace will offer more than 70 projects across 11 countries throughout Africa, Australia, Europe, Latin America, and the United States. Buyers will be able to see project descriptions, alignment with the UN Sustainable Development Goals, and, for many, official third-party ratings. Net Zero Marketplace will be available for carbon credit purchases in the United States starting in October 2022, and will be expanding to additional markets in 2023.

Salesforce’s Slack unveiled new product innovations at Dreamforce that make it even more productive for teams to work together in Slack, pull in actionable data directly from Salesforce Customer 360, and get more value from their digital HQ.

Leading the list is Slack canvas, a new surface in the digital HQ that will transform how teams can curate, organize, and share critical resources. Paired with the Slack platform, it will let anyone customize a canvas with time-saving automations, plus pull in data from systems of record, like Customer 360. Canvas will be available next year, although Tamar Yehoshua, Slack’s Chief Product Officer, indicated that any integrations today will be compatible with canvas at launch.

Slack is also providing teams with lightweight video, multi-person screen sharing, message threads, and additional capabilities for coworking sessions. These features start rolling out today and will be generally available to all users in the coming weeks.

New Slack developer tools and modular, reusable building blocks have been added to the Slack platform. This makes it faster and easier for them to create, customize, and share workflows that automate work for their teams. These are all available now.

Finally, Slack announced what it said will be the first wave of Slack Partner Industry Solutions. These helps customer across industries navigate this new era of digital transformation. Slack-certified consulting partners — including Accenture, Atrium, Capgemini, Deloitte, Globant, IBM, KPMG, NeuraFlash, PwC, Silverline and Slalom. They are targeted at industries such as financial services, manufacturing, communications, retail, media, and technology.

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