Printing and Imaging

Lexmark Cloud Fleet Management service generates most channel excitement in new Lexmark Cloud Services

Lexmark has unveiled three new Lexmark Cloud Services on a new purpose-built cloud platform, with more services to come. While one service, Lexmark Cloud Print Management, is direct, the other two are channel, provided free for partners to offer, and where they fully control the contracting with the customer.

Zebra unveils first vertical specialization for healthcare technology providers

Zebra sells its solutions predominantly to major verticals like retail and manufacturing, where most of their partners play, but for the first time they have announced a specialization for what will be a fairly small minority of partners with a deep focus in an area.

Brother channel development shifts from recruitment to engagement

Brother has completed its transformation from a purely direct dealing vendor to a 100 per cent focused channel player targeting SMBs, and has built up its channel to the point where they don’t have to pound the pavement for more partners. The perception that they are a consumer brand? Well, they continue to work hard to change that.