How HP is thinking about the office printing business

Tuan Tran, head of global office printing at HP

Tuan Tran, head of global office printing at HP

The Podcast comes to you “live” from Houston, Texas at this year’s HP ReInvent 2019 Global Partner Forum, opening its covering by talking about the print business with Tuan Tran, global head of office printing solutions for HP.

In the runup to ReInvent, HP introduced a sweeping new lineup of A3 and A4 printers that drives forward the vendor’s focus on everything-as-a-service and security, and Tran shares why partners should be interested in these new printers, including the ability to develop new workflow apps that run on the printer or integrate seamlessly with the printers through APIs.

We also discuss:

  • the evolution of the diagnostic analytics capabilities on HP’s business printers, and why Tran feels the addition of prescriptive analytics in the future could drive managed print support costs by two thirds;
  • the forces that will ultimately lead to managed print being a boarder play in the IT channel the way we see with managed IT services today, and
  • why designing printers with managed services in mind makes for a more sustainable printing environment. 

All that and more in this edition of the Podcast.


Robert Dutt

Robert Dutt is the founder and head blogger at He has been covering the Canadian solution provider channel community for a variety of publications and Web sites since 1997.