April 16, 2018Mark CoxComments Off on HP looking to grow channel business in graphics printing
The channel businesses within HP’s Graphics Solutions portfolio leverages highly-specialized partners. HP, however, believes that the opportunity in this area is immense, and wants to bring more partners in, particularly from A3 printing.
April 13, 2018Mark CoxComments Off on Reworked channel focus at HP Canada delivering strong results
HP isn’t just driving more business through the channel, but is also making changes in how it interacts with it, something which it is better able to do as a more focused company.
April 11, 2018Mark CoxComments Off on HP touts digital enablement to top partners as key to strategy going forward
HP celebrated a very strong year with their top partners at the company’s Executive Forum, outlining the direction of their strategy, and the role of the channel in it.
March 22, 2018Mark CoxComments Off on HP enters rigid printing market with new latex printing technology
HP’s new latex ink promises to overcome the limitations of the technology that has dominated the rigid printing wide-format market, and allow white ink to make a return to popularity.
February 5, 2018Mark CoxComments Off on HP looks to democratize 3D printing with portfolio expansion and more accessible partner program
The new 300 and 500 series models are significantly smaller and less expensive than HP’s original 3D product, and the new channel program is intended to bring more mainstream HP partners into 3D printing, particularly those whose business touches on education.
HP’s been focused on the security of its print lineup, but wonders if anyone is listening. It’s still trying to turn up the volume in its message to IT.
April 7, 2017Mark CoxComments Off on With strong go-to-market plan in place, HP ships new A3 printers
HP is rolling out the strategy announced last fall to penetrate the A3 market, and having put in place a comprehensive go-to-market plan, they are now shipping the new product.