Powell said that in addition to VMware honing in on a more partner-driven strategy, the new announcements at VMware Explore, and the philosophy behind them, will also open up new opportunities for partners.
This is Pure’s first out-of-the box option around a specific use case for Azure Cloud as they move beyond general purpose hybrid storage.
CommandCTRL is Liquidware’s new SaaS real-time remediation solution, and features both a DVR-like function that is more effective than snapshots and new ChatGPT functionality that was built in after the beta began almost a year ago.
The new offering adds an Opinionated AI stack and related services to Nutanix’s infrastructure and storage stacks, and the company believes it will find a good reception from the SMB to the enterprise.
AppDirect makes another significant deal, leveraging their omnichannel Go-to-Market capabilities to bring another significant player onboard, and expand the solutions available to their technology advisor channel to sell.
Last fall NetApp announced its new program, which they term an extension of the previous Unified Partner Program rather than a major overhaul of it, and after giving partners a suitable time to prepare for the new program, it is now operational.
Auvik moves beyond their long-time laser focus on network management software with a complementary SaaS management solution that uses technology from last year’s acquisition of Saaslio.
Fueled by their acquisition of Ericom, Cradlepoint has put together a four-phase strategy starting with the differentiated value they offer today, and then building out the stages of the Ericom integration.
Dell both expands its roster of multi-cloud services around Azure and announces a new category of subscription-based services that provide modern workforce services.
Auvik previously sold to MSPs, who in turn sold to their customers, so a partner program was not critical, but they now sell through MSPs as well, and through other types of reseller partners.
The RUCKUS One cloud native platform, NaaS consumption-based financing, and multi-access management can all be purchased separately, or as a broader converged set of services.
Leaseweb Canada, formed earlier this year when Dutch firm Leaseweb bought Montreal hoster iWeb, has been actively investing in IT in their Canadian operation since then.
The new collaboration will not be sold separately, but will be rolled into the existing offering around Rubrik and Microsoft Sentinel, meaning that partners will not have a new product to sell, but will have something new to show cutting edge capability to customers.
Zoho’s latest extension of their AI capabilities is powered by an OpenAI integration, although they are working on an in-house version of their own which will emphasize privacy concerns.
The HPE Diversity Startup Program launches with one publicly named customer and a single partner, but HPE expects both will expand significantly as awareness of the program increases.
CTERA has added a third tier to their channel program to better differentiate and reward their most productive channel partners, and added new support to make them more efficient sellers.
Red Hat Summit typically consists of many deeply technical announcements, and the company did not disappoint in that respect, but they also made several important channel announcements and dropped a couple big hints about what is coming for partners next.
Morpheus makes a hybrid cloud management automation engine, and the development of infrastructure as-a-service offerings has led to them doing more business in the last six months than in the previous six years.
Project Harmony was the one new initiative specifically for partners announced at this year’s Dell Technologies World, within the context of a news-rich event which will create many other partner opportunities.
The new AI features are aimed at non-technical business users as well as technical ones, expanding the democratization of analytics to cover many more users.
