Channel Programs

Channel Programs

Ivanti adds integrated MSP track to Ivanti Partner Program

February 15, 2018 Mark Cox Comments Off on Ivanti adds integrated MSP track to Ivanti Partner Program
Ivanti also completes the integration of their partner program, adding partners from the Shavlik and RES Software programs into the mix, and brings additional resources on board to work with partners.

Channel Programs

New Hitachi Vantara channel chief pledges change with upcoming IoT-focused partner program

February 15, 2018 Mark Cox Comments Off on New Hitachi Vantara channel chief pledges change with upcoming IoT-focused partner program
Kimberly King, who now runs the Hitachi Vantara channel, indicated that the new program will be announced in April and will be rolled out in stages after that. She also noted that it will be very different from the existing Hitachi True North program.

Channel Programs

Iventosch looks to move Qumulo from startup to leveraged model with two-pronged channel strategy

February 12, 2018 Mark Cox Comments Off on Iventosch looks to move Qumulo from startup to leveraged model with two-pronged channel strategy
Armed with a new channel program, and a new exec to provide more focus on channel strategy, Qumulo looks to both improve the efficiency of its own channel, and the HPE channel that comes through their partnership with HPE.

Channel Programs

New storage incents and rebate changes highlight Dell EMC partner program improvements

February 8, 2018 Mark Cox Comments Off on New storage incents and rebate changes highlight Dell EMC partner program improvements
The beginning of the new Dell EMC fiscal year in February is always the time for the most significant changes to their partner program, although the company acknowledged the changes this year are more about fine-tuning.

Backup

Commvault channel changes signal doubling-down on commitment to partners

February 7, 2018 Mark Cox Comments Off on Commvault channel changes signal doubling-down on commitment to partners
New global channel chief Owen Taraniuk pledges more global expansion, more expanded strategic partnerships like the one announced last year with Cisco, and changes that will make it easier for partners to become proficient with Commvault.

Channel Programs

Expanded channel, partner program are priorities for first TmaxSoft channel chief

February 6, 2018 Mark Cox Comments Off on Expanded channel, partner program are priorities for first TmaxSoft channel chief
Moses Mathuram has responsibility for strategy involving all types of TmaxSoft partners, but thinks the reseller channel in particular can be leveraged better, and that adding distribution is a way to do it.

Channel Programs

HP looks to democratize 3D printing with portfolio expansion and more accessible partner program

February 5, 2018 Mark Cox Comments Off on HP looks to democratize 3D printing with portfolio expansion and more accessible partner program
The new 300 and 500 series models are significantly smaller and less expensive than HP’s original 3D product, and the new channel program is intended to bring more mainstream HP partners into 3D printing, particularly those whose business touches on education.

Channel Programs

Avaya seeing rebound in business for Canadian channel

February 1, 2018 Mark Cox Comments Off on Avaya seeing rebound in business for Canadian channel
Avaya’s restructuring issues in 2017 had an impact in the midmarket in Canada which is served by the channel. Those problems have disappeared, and Avaya is bullish about its Canadian channel business moving forward.

Channel Programs

New Nutanix channel chief says big changes coming to sales motions

January 25, 2018 Mark Cox 1
Incents for new logos are on the way, but an even bigger change will be Nutanix moving from partners teaming with sales to making partners more autonomous.

Channel Programs

Runtime encryption vendor Fortanix launches both partner program and channel-friendly appliance

January 25, 2018 Mark Cox 1
Fortanix provides a Self-Defending Key Management Service solution that can be sold either as a service or as an appliance, and is designed to overcome traditional problems with key management.