Channel Programs

Channel Programs

StorMagic building out HCI enterprise edge strategy with expanding channel, strategic partnerships

March 23, 2018 Mark Cox Comments Off on StorMagic building out HCI enterprise edge strategy with expanding channel, strategic partnerships
StorMagic announced a new strategic relationship around Schneider Electric’s APC products this week, the latest step in a strategy of building out a 100 per cent channel model and strategic partnerships that the company thinks has it poised for even more explosive growth.

Channel Programs

New PKI certification, absorption of ex-Symantec partners highlight revamped DigiCert channel program

March 13, 2018 Mark Cox Comments Off on New PKI certification, absorption of ex-Symantec partners highlight revamped DigiCert channel program
Another new certification, for IoT, is being developed but not yet ready. DigiCert is also looking to manage possible channel conflict issues through a new automated deal registration system, which is still in the process of being rolled out.

Channel Programs

ShoreTel influence strong in new Mitel channel program and shift to two-tier distribution

March 7, 2018 Mark Cox Comments Off on ShoreTel influence strong in new Mitel channel program and shift to two-tier distribution
Specific details on the new Mitel channel program elements, and the distributors involved, will not be announced until April, but the strategic outline of both elements of the go-to-market strategy was made clear.

Channel Programs

Enhanced partner managed services capability key to Fortinet strategy

March 5, 2018 Mark Cox Comments Off on Enhanced partner managed services capability key to Fortinet strategy
Fortinet drives innovation theme to partners at their Accelerate event, and indicates some potential new opportunities looking ahead.

Big Data

Splunk announces enhanced partner benefits at Global Partner Summit

February 28, 2018 Mark Cox Comments Off on Splunk announces enhanced partner benefits at Global Partner Summit
Last year’s refocus on the channel saw Splunk more than double the size of their partner base. This year they are looking to drive further by enhancing the existing partner tracks and formalizing two new ones.

Channel Programs

Ivanti adds integrated MSP track to Ivanti Partner Program

February 15, 2018 Mark Cox Comments Off on Ivanti adds integrated MSP track to Ivanti Partner Program
Ivanti also completes the integration of their partner program, adding partners from the Shavlik and RES Software programs into the mix, and brings additional resources on board to work with partners.

Channel Programs

New Hitachi Vantara channel chief pledges change with upcoming IoT-focused partner program

February 15, 2018 Mark Cox Comments Off on New Hitachi Vantara channel chief pledges change with upcoming IoT-focused partner program
Kimberly King, who now runs the Hitachi Vantara channel, indicated that the new program will be announced in April and will be rolled out in stages after that. She also noted that it will be very different from the existing Hitachi True North program.

Channel Programs

Iventosch looks to move Qumulo from startup to leveraged model with two-pronged channel strategy

February 12, 2018 Mark Cox Comments Off on Iventosch looks to move Qumulo from startup to leveraged model with two-pronged channel strategy
Armed with a new channel program, and a new exec to provide more focus on channel strategy, Qumulo looks to both improve the efficiency of its own channel, and the HPE channel that comes through their partnership with HPE.

Channel Programs

New storage incents and rebate changes highlight Dell EMC partner program improvements

February 8, 2018 Mark Cox Comments Off on New storage incents and rebate changes highlight Dell EMC partner program improvements
The beginning of the new Dell EMC fiscal year in February is always the time for the most significant changes to their partner program, although the company acknowledged the changes this year are more about fine-tuning.

Backup

Commvault channel changes signal doubling-down on commitment to partners

February 7, 2018 Mark Cox Comments Off on Commvault channel changes signal doubling-down on commitment to partners
New global channel chief Owen Taraniuk pledges more global expansion, more expanded strategic partnerships like the one announced last year with Cisco, and changes that will make it easier for partners to become proficient with Commvault.