Channel Programs

Channel Programs

Scale-out NAS vendor Rozo Systems aims to scale up its channel with first partner program

May 15, 2018 Mark Cox Comments Off on Scale-out NAS vendor Rozo Systems aims to scale up its channel with first partner program
Rozo Systems, which has been based mainly in the media and entertainment vertical, sells entirely through a select partner channel. They are now looking to augment that channel, and to that end, have introduced their first partner program.

Channel Programs

Nutanix raises channel program into the cloud with new charter, tiering, programs and certifications

May 10, 2018 Mark Cox Comments Off on Nutanix raises channel program into the cloud with new charter, tiering, programs and certifications
Nutanix, which sells entirely through channel partners, is moving away from emphasizing pure volume of sales to allow them to reward smaller partners with deep Nutanix practices.

Backup

Dell EMC puts stake in the ground for the channel with three strategic imperatives

May 1, 2018 Mark Cox Comments Off on Dell EMC puts stake in the ground for the channel with three strategic imperatives
At their Global Partner Summit kicking off their Dell Technologies World, Dell EMC delineated their channel strategy for the year ahead, and a lengthy list of program offerings designed to help execute it.

Channel Programs

Plantronics re-invents partner program, expanding support beyond traditional hardware partners

May 1, 2018 Mark Cox Comments Off on Plantronics re-invents partner program, expanding support beyond traditional hardware partners
Plantronics reworks its channel program to give greater emphasis to implementing their SaaS management solution, and to selling their hardware within broader solutions rather than simply as peripherals.

Backup

Commvault continues to build out channel exec team with addition of Scott Strubel

April 30, 2018 Mark Cox Comments Off on Commvault continues to build out channel exec team with addition of Scott Strubel
Strubel discusses his return to the channel, how the expanded Commvault executive structure will provide more assistance to partners, and what he intends to accomplish in his new role.

Channel Programs

Bill Corbin takes newly-created channel role at 8×8 to take channels there to next level

April 24, 2018 Mark Cox Comments Off on Bill Corbin takes newly-created channel role at 8×8 to take channels there to next level
Longtime Westcon exec Corbin is recruited to 8×8 to become old channel chief Chris Peters’ new boss, and talks with ChannelBuzz about his plans to drive the company’s business forward.

Channel Programs

Dell Boomi unveils more mature, formalized partner program to keep pace with their growth

April 19, 2018 Mark Cox Comments Off on Dell Boomi unveils more mature, formalized partner program to keep pace with their growth
The changes include better definition of tiers and requirements to advance, new competencies in all the Dell Boomi solution areas, and much better partner accessibility to resources.

Channel Programs

Netsurion integrates EventTracker channel program with their own in partner expansion push

April 18, 2018 Mark Cox Comments Off on Netsurion integrates EventTracker channel program with their own in partner expansion push
Netsurion is looking to an integrated solution set of SD-WAN with SIEM and firewall security to significantly expand their TAM into new verticals, and is seeking to significantly expand their partner base to strengthen them in these new markets.

Channel Programs

Bare metal container platform provider Diamanti launches first channel program

April 17, 2018 Mark Cox Comments Off on Bare metal container platform provider Diamanti launches first channel program
Diamanti quickly adopted an all-channel go-to-market in the face of resellers looking for a turnkey enterprise container management solution, and now has introduced a program to support what will start off as a select value channel.

Channel Programs

Security vendor Ziften reboots partner program to better leverage strategic Microsoft relationship

April 13, 2018 Mark Cox Comments Off on Security vendor Ziften reboots partner program to better leverage strategic Microsoft relationship
The program’s highlight is a fast track program to recruit high skill – not necessarily top tier – Microsoft partners by providing them with the Ziften program’s top tier benefits for a year.