Ananth Appathurai, who previously ran the company’s technology partner program, now has responsibility for the channel and advisor partner programs as well to drive forward an integrated Go-to-Market strategy.
Hodges comes over from Gitlab to strengthen Ivanti’s channel relationships and routes to market following a period of turmoil, and is joined by John Beuchert as Vice President, Global Partner Programs and Strategy.
The new training, which is a new part of the revamped channel program announced earlier this year, is much more systematic than what the company offered previously, and is aligned around the deep focus on services they are now encouraging partners to develop.
Alteryx’s shift to a partner-led strategy, their expansion of their ISV ecosystem, and their encouraging of joint sales between themselves, partners and ISVs, has led to a major increase in channel business.
While McAfee was relatively channel-positive, and FireEye somewhat less so, the new Trellix program has emphasized partner experience and better margins, with strong focuses on training and developing a service practice around Trellix.