Appfire has been selling its software for years through a channel-first strategy, principally through the Atlassian platform and ecosystem, but has now formalized and beefed up its own channel program to make partners more productive and recruit more good ones.
Channel Programs
Channel Programs, Networking
Intelligent network automation vendor Gluware launches new partner program reflecting maturity of company’s growth
by Mark Cox •
Channel Programs, Data Management
Observability startup Cribl posting strong partner momentum
by Mark Cox •
Channel Programs, Security, Training
Aqua Security adds new certifications to Aqua Advantage partner program
by Mark Cox •
Channel Programs, Computers, Distribution, Green
HP to integrate acquired Poly, Teradici and HyperX into HP Amplify program with Amplify for All
by Mark Cox •
Channel Programs, Security
Revamped Ermetic Partner Program adds formal certification component
by Mark Cox •
Channel Programs, Managed Services, Security
Lacework announces new MSP partner program component as part of enhancements to Lacework Partner Program
by Mark Cox •
Lacework has also added three new components to the program. Capture the Flag, a fairly complex enablement tool illustrating how the Lacework CNAPP works, and complimentary Cloud Security Assessments have already been used by some partners, and are formally being announced in the program. New post-sale services are in the process of development.