Veritas has updated their traditional services program, but now they have modernized it to give partners more options than in the past.
Channel Programs, Managed Services
Veritas reworks and formalizes partner program for MSPs
by Mark Cox •
Channel Programs
Channel Programs, Unified Communications
Mitel continues CLM initiatives as part of metrics-based partner rewards
by Mark Cox •
While Mitel’s channel has recently gone through some structural changes, the focuses, including an emphasis on Customer Lifecycle Management, have remained consistent, and Mitel is doubling down in those areas.
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Channel Programs, Data Management
Snow revamps partner program to raise partner skills, partner visibility
by Mark Cox •
Snow, which has been in the visibility and software asset management market going back into the last century, was content with their existing partner program, but thought a next-gen one would better equip partners for dealing with the challenges of today’s IT environments.
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Channel Programs, Cloud, Storage
NetApp’s new Partner Sphere Partner Program goes live
by Mark Cox •
Last fall NetApp announced its new program, which they term an extension of the previous Unified Partner Program rather than a major overhaul of it, and after giving partners a suitable time to prepare for the new program, it is now operational.
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Channel Programs, Security
FireMon names Nicole Stavroff as new channel chief to drive broader security management focus
by Mark Cox •
FireMon is 100% channel but is still looking for more good partners, including ones in Canada, where they want to expand their operations.
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Channel Programs, Data Management
Confluent adds support for ISV partners with Connect with Confluent partner program
by Mark Cox •
The new Connect with Confluent program is designed for ISVs, one of the three partner groups Confluent works with, with CSPs and SIs/resellers having very different management frameworks of their own.
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Channel Programs, Security
Votiro announces their first formal channel program around their Zero Trust solution
by Mark Cox •
Votiro has built a broader Zero Trust platform out of their original content disarm and reconstruction technology, and has formalized a channel program to deepen their channel presence, particularly in the APAC region, the U.S., and Canada.
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Channel Programs, Cloud, Managed Services, Networking
Network monitoring firm Auvik launches first partner program
by Mark Cox •
Auvik previously sold to MSPs, who in turn sold to their customers, so a partner program was not critical, but they now sell through MSPs as well, and through other types of reseller partners.
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As-a-Service, Channel Programs
HPE further fleshes out Partner Ready Vantage program with new competencies, Centers of Expertise
by Mark Cox •
Vantage combines both the HPE hybrid cloud and HPE Aruba offerings into a program focused on partner business outcomes, that complements the existing Partner Ready program, and while the Aruba side has the advantage of past work in this area, the HPE side is still being built out, with several elements coming in November or early next year.
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As-a-Service, Channel Programs, Networking
HPE Aruba names Lene Skov as new Aruba worldwide channel chief
by Mark Cox •
Skov, who is Danish and has been running Aruba’s channel business in northern Europe, replaces Donna Grothjan, who retired this year.
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Channel Programs, Managed Services, Security
Hyperautomation startup Torq launches first partner program with high rewards tied to delivering customer satisfaction
by Mark Cox •
Torq’s technology was designed to provide a better alternative to the SOARs in the marketplace today, and while to date they have sold in the Fortune 500, they are looking to the channel to broaden that out.
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As-a-Service, Channel Programs, Storage
Pure exhorts partners to leverage expanded portfolio and expand services capabilities
by Mark Cox •
With Pure’s portfolio expanded down to the lower reaches of the data centre, and flash reaching that long-sought price parity in that environment, both Pure and their partners think the potential for significant growth has arrived.
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Channel Programs, Security
Erasure vendor Blancco reworks partner program to support broader use of its technology throughout customer lifecycle
by Mark Cox •
Blancco has harmonized its partner program to make all partner types eligible for the same benefits, while also creating a small elite group of 15 partners with whom they will work more closely.
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Channel Programs, Cloud, Storage
CTERA reworks channel program to better prepare partners for changing cloud file services market.
by Mark Cox •
CTERA has added a third tier to their channel program to better differentiate and reward their most productive channel partners, and added new support to make them more efficient sellers.
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Artificial Intelligence, As-a-Service, Channel Programs, Cloud, Edge, Partnerships, Security, Storage
Dell looks to expand partner services with Project Harmony
by Mark Cox •
Project Harmony was the one new initiative specifically for partners announced at this year’s Dell Technologies World, within the context of a news-rich event which will create many other partner opportunities.
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Channel Programs, Security
BeyondTrust rolls out next generation partner program for deeper partner engagement
by Mark Cox •
While the company had a relatively new partner program, it had been created to bring together the partners from four companies which had been brought together to for BeyondTrust, and the program has now been revamped to bring it up to state of the art standards.
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Channel Programs, Security
ThreatModeler adds new ThreatNet Partner Program to respond to regulatory imperatives and extend automated threat modeling
by Mark Cox •
While ThreatModeler has always had partners, new regulatory mandates and customer desires for more automation have led to the creation of a new partner program to support skilled partners whose design offerings and services complement ThreatModeler’s well.
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Channel Programs, Software, Storage
Panasas reorients growth strategy around new product and channel strategies
by Mark Cox •
Panasas has substantially evolved their portfolio in the last few years to become much more of a software company, and is working on skilling up their channel further to sell the new solutions.
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Channel Programs, Cloud, Data Management
Informatica opens new ISV partner program to early access
by Mark Cox •
The new ISV partner program differs from its predecessor in that it is consumption aligned, and also minimizes barriers to entry.
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Channel Programs, Cloud, Software
Riverbed unveils new ACE program for MSPs selling Alluvio product family
by Mark Cox •
The new MSP program, the first shoe to drop in what will be a complete restructuring of Riverbed’s partner program by the end of this year, is focused on broadening Riverbed’s presence downmarket from their traditional enterprise base for their Alluvio Unified Observability Solutions.
