The new program is designed to enhance partner enablement as an increasingly broad partner ecosystem pursues IBM’s strategic focus on the hybrid cloud and AI.
The pending deal with Broadcom is only one of a variety of challenges Fine faces as she takes on the broader Americas role after a long tenure as Canadian channel lead.
Powell replaces Tara Fine, who was also promoted internally when she took over VMware’s global channel chief role.
Larissa Crandall becomes Vice President of Global Channel and Alliances, the first time Veeam has brought these areas together globally under a single executive.
Ananth Appathurai, who previously ran the company’s technology partner program, now has responsibility for the channel and advisor partner programs as well to drive forward an integrated Go-to-Market strategy.
Adam Selipsky makes the case for continued growth even if the economic clouds are darkening, asks partners to invest in customer success at AWS Re:invent.
Hodges comes over from Gitlab to strengthen Ivanti’s channel relationships and routes to market following a period of turmoil, and is joined by John Beuchert as Vice President, Global Partner Programs and Strategy.
The new training, which is a new part of the revamped channel program announced earlier this year, is much more systematic than what the company offered previously, and is aligned around the deep focus on services they are now encouraging partners to develop.
Lacework has been working toward a partner-first sales motion, which Siraj will intensify by better aligning their efforts with productive partners.
The company just also increased their efforts in Canada, hiring Serge Bertini as their first Canadian country manager.
Partner First launches across North America at the beginning of December, with the rest of the world to follow in 2023
Alteryx’s shift to a partner-led strategy, their expansion of their ISV ecosystem, and their encouraging of joint sales between themselves, partners and ISVs, has led to a major increase in channel business.
Fortra hopes to complete the integration of companies acquired in 2022 by the 2023 fiscal year, but they are holding to their position that the integration will not result in a purge of partners.
Todd Palmer says new deal with Microsoft will make Tanium more valuable to partners, and partners more valuable to customers.
Beal said that the creation of this global channel role – a first for Barracuda – shows their commitment to strengthening their channel further.
The new tools are part of Ivanti’s efforts to get more value out of its channel by making it more effective.
The new channel program is particularly designed to support partner types like system integrators and CSPs that CloudBees has recently made a priority in their channel-building efforts.
With a trio new specializations around Cisco hybrid cloud solutions, the company is aiming to make it easier for partners to add more specilaization and differentiation.
While McAfee was relatively channel-positive, and FireEye somewhat less so, the new Trellix program has emphasized partner experience and better margins, with strong focuses on training and developing a service practice around Trellix.
Grip is looking to add partners who understand the differentiated value of their offering, and the uniqueness that it will provide to customers looking for improved SaaS security.
