Channel Programs

Artificial Intelligence

dbt Labs unveils reconceptualized global partner ecosystem program

August 22, 2025 Mark Cox Comments Off on dbt Labs unveils reconceptualized global partner ecosystem program
The new partner program launches as dbt Labs and its partner ecosystem experience significant momentum, following their going over $100M ARR mark earlier this year, and this strategic initiative is purpose-built to more quickly deliver impact to enterprise customers through expanded partner capability and collaboration.

Channel Programs

Abstract Security unveils new PAINT program for channel empowerment

August 22, 2025 Mark Cox Comments Off on Abstract Security unveils new PAINT program for channel empowerment
The PAINT program from Abstract Security is designed to empower a variety of channel personnel, including resellers, MSPs, MSSPs, and technology integrators, to help them to deliver differentiated cybersecurity solutions and accelerate revenue growth through collaboration with Abstract Security.

Channel Programs

AppDirect expects to break $1 billion in revenues over next 18-24 months

August 21, 2025 Mark Cox Comments Off on AppDirect expects to break $1 billion in revenues over next 18-24 months
AppDirect accelerates its mission to reinvent how businesses buy, sell, and manage technology in a $2 trillion market

Channel Programs

Exclusive Networks signs on with A10 Networks

August 18, 2025 Mark Cox Comments Off on Exclusive Networks signs on with A10 Networks
Distributor Exclusive Networks has signed on with A10 Networks, a specialized network, application and AI security solutions vendor that targets mid-market to enterprise organizations, including global enterprises, service providers, federal agencies, and public sector institutions.

As-a-Service

ESET Canada celebrates 10 years

August 15, 2025 Mark Cox Comments Off on ESET Canada celebrates 10 years
ESET Canada just is celebrated the ten year anniversary of its Canadian operations, which dates from August 13, 2015, during which time they also expanded their reseller channel and their MDR channel.

Channel Programs

Intermedia bolsters its Intelligent Archiving Solution with Microsoft 365 Email

August 11, 2025 Mark Cox Comments Off on Intermedia bolsters its Intelligent Archiving Solution with Microsoft 365 Email
AI communications and collaboration vendor Intermedia has added Microsoft 365 email to its Intelligent Archiving solution, uniting Teams with their Unified Communications [UC] and Contact centre (CC) interactions, all in one centralized location.

Certfications

Cohesity launches new partner program

August 8, 2025 Mark Cox Comments Off on Cohesity launches new partner program
Cohesity’s major enhancements to its partner program is designed to streamline engagement and empowers partners to stimulate profitable growth, technical strength, and differentiation.

Channel Programs

Bitdefender makes major changes to its partner program

May 28, 2025 Mark Cox Comments Off on Bitdefender makes major changes to its partner program
The enhancements include the addition of a new Platinum tier, and enhancements to deal registration and the NFR licensing system.

Artificial Intelligence

Snyk looks to deepen partner relationships with enhancements to Global Channel and GSI Partner Program

May 9, 2025 Mark Cox Comments Off on Snyk looks to deepen partner relationships with enhancements to Global Channel and GSI Partner Program
This strategic shift targets partner enablement and is all about fostering deeper, more impactful relationships in the rapidly evolving world of AI Security.

Channel Programs

New Delinea channel head Thurber lays out plans

May 9, 2025 Mark Cox Comments Off on New Delinea channel head Thurber lays out plans
Thurber, whose most recent stop was at Riverbed, will look to increase channel sales though both partner program and Go-to-Market changes.