Channel Programs

SOAR vendor Siemplify stresses Partner First philosophy, enablement focus, in new partner program

Siemplify has moved to a model that directs all new business through partners, and will support them with a new single tier program that has a high emphasis on partner enablement and a commitment to protect partner profitability through margin transparency as well as deal registration.

Dell Boomi seeks to spur more strategic partner solutions with enhanced Technology Partner Program

Boomi has revamped their program for ISVs, integrators and other developers, to encourage them to build more solutions on top of and connecting to Boomi, and to validate it on third party software. They also want partners to work with the whole Boomi stack, not just its original integration functionality.

BlackBerry delivers strong messaging around vision and roadmap to channel partners

BlackBerry’s recent Partner Summit had clear objectives of articulating the company’s vision around their new Spark platform to partners, together with both the technology roadmap and the sales strategy around it. They also wanted to introduce the new sales leadership in Canada to partners.