The entire program has been formalized to assist global expansion and develop 5G opportunities, but changes have been made to MSP enablement in particular to drive this segment forward.
The program being announced today is for resellers, while a second program for MSSPs is planned for next quarter.
The new program is more of an introduction to Salt for partners, some of whom are not that familiar with AI security, but the plan is to deepen the program with more technical offerings later on.
Acquista, who has had channel leadership roles at a variety of companies in the security space, comes in with a fresh perspective, for while Gigamon already has a channel-first strategy, they see considerable room to grow further.
Two years ago, only 5% of ReliaQuest’s deals went through a partner, a number which rose to 70% last quarter, and led to the company pledging that all deals will now go through a partner unless a customer objects.
The new program has been simplified, reducing the number of tiers, and while benefits for top tier partners have been increased, it is also now easier for new partners to enter the program
Trellix’s new channel program is designed to be more channel friendly and effective than the McAfee and FireEye programs of the companies which became Trellix, with an emphasis on co-operating with partners rather than competing with them.
Most of the newly announced changes revolve around APEX+, the new iteration of Dell’s as-a-service offering for partners.
Lenovo’s updates also include a new Lenovo 360 Solutions Hub to help partners with outcome-based solutions, and a major expansion of their ESG-focused Lenovo 360 Circle.
Elements providing support for resellers and distribution are available now, while additional support for professional services, technology partners, and managed services will roll out later this year.
Redis’s previous partner program was informal and lacking in structure, and has been replaces with a better organized one designed to better enable partners to sell their Redis Enterprise solution in particular.
Alation extends their strategic partner network to further develop data sources once again, with their Partner Program for Open Connector Framework.
Cloud email security vendor IRONSCALES has announced the launch of its formal IRONSCALES @SCALE Partner Program to support and drive growth for their most dedicated partners.
Konica Minolta recently gave an update on the progress of the business in North America, including the role that the dealer channel will play in the strategy.
The new program is designed to enhance partner enablement as an increasingly broad partner ecosystem pursues IBM’s strategic focus on the hybrid cloud and AI.
The pending deal with Broadcom is only one of a variety of challenges Fine faces as she takes on the broader Americas role after a long tenure as Canadian channel lead.
Powell replaces Tara Fine, who was also promoted internally when she took over VMware’s global channel chief role.
Larissa Crandall becomes Vice President of Global Channel and Alliances, the first time Veeam has brought these areas together globally under a single executive.
Ananth Appathurai, who previously ran the company’s technology partner program, now has responsibility for the channel and advisor partner programs as well to drive forward an integrated Go-to-Market strategy.
Adam Selipsky makes the case for continued growth even if the economic clouds are darkening, asks partners to invest in customer success at AWS Re:invent.
