Channel Programs

Channel Programs

New Delinea channel head Thurber lays out plans

May 9, 2025 Mark Cox Comments Off on New Delinea channel head Thurber lays out plans
Thurber, whose most recent stop was at Riverbed, will look to increase channel sales though both partner program and Go-to-Market changes.

Channel Programs

HP debuts “Superpower” booster on cross-portfolio sales

March 20, 2025 Robert Dutt Comments Off on HP debuts “Superpower” booster on cross-portfolio sales
HP promises partners up to 40 percent more if they sell across the company’s portfolio and details how AI is changing the company’s partner tools at its Amplify conference.

Channel Programs

Zoom reworks growth opportunities with new post-sales services

February 25, 2025 Mark Cox Comments Off on Zoom reworks growth opportunities with new post-sales services
Zoom has reworked the next generation of the Zoom Partner Program to create significant new business opportunities.

Channel Programs

HPE unveils channel-only standalone virtualized infrastructure

February 21, 2025 Mark Cox Comments Off on HPE unveils channel-only standalone virtualized infrastructure
HPE has announced a ‘channel-only’ sales motion for the standalone HPE VM Essentials Software. It contrasts with a direct model which is the more common type of hybrid cloud operating model, and which HPE has more commonly used in the past.

Artificial Intelligence

Simbian embarks on aggressive new channel strategy with new head of partnerships

February 19, 2025 Mark Cox Comments Off on Simbian embarks on aggressive new channel strategy with new head of partnerships
Norman Currie takes over as leadership of both the Channel and Technical Services organization.

Channel Programs

LastPass empowers channel partners with major partner program updates coming this week

February 19, 2025 Mark Cox Comments Off on LastPass empowers channel partners with major partner program updates coming this week
LastPass is launching a major redo of its partner program, which updates and simplifies processes, provide more robust tools, and deliver clear benefits to partners.

Artificial Intelligence

AI specialists Protect AI aim to build up AI partner program

February 13, 2025 Mark Cox Comments Off on AI specialists Protect AI aim to build up AI partner program
The company’s strategies partnering with Hugging Face, among several large alliance partners,” which include Databricks, who just signed up and who now is a validated partner.

Channel Programs

Fortinet focuses on technical training (and community) with Xperts Summit event

January 22, 2025 Robert Dutt Comments Off on Fortinet focuses on technical training (and community) with Xperts Summit event
This week, the security vendor, returning a longstanding tradition, brought together more than 400 partner technical staff from Canada and Latin America in Punta Cana, DR.

Channel Programs

Amazon adds Buy with AWS button option for Marketplace partners

December 10, 2024 Robert Dutt Comments Off on Amazon adds Buy with AWS button option for Marketplace partners
Partners can add a Buy with AWS Button to their website, as AWS continues its push to make Marketplace a more important part of how its partners reach customers.

Channel Programs

Illumio adds new enablement tools, simplification to partner program

November 7, 2024 Mark Cox Comments Off on Illumio adds new enablement tools, simplification to partner program
Illumio is looking to strengthen partners in a growing zero trust segmentation market by significantly enhancing their global partner program.