In addition to a host of new Windows 10 products, HP is launching an aggressive campaign to help partners sell them, especially into 10-100 person organizations.
Aruba Networks, now an HP company, is betting that access to the broader community of SMB-focused HP VARs will help it grow traction for Aruba Instant.
Atlantis is adapting its high-performance USX software defined storage platform into a hyperconverged appliance that is easy to deploy and use, and is much less expensive than existing competitive offerings.
HP once again ratcheted up its workstation technology, hoping that organizations, if not all individual users, will see a clear technology and value premium over Mac products.
Avnet’s new Web-based maintenance and renewal tool aims to help partners close business in an important but overlooked part of their recurring revenue stream.
A reseller agreement announced last fall with HP led Scality to greatly simplify their software installation, which had previously required Scality to be involved because of the complexity.
HP Inc.’s Partner First program will focus on everything-as-a-service, while HP Enterprise’s Partner Ready will build on services-centric business models
HP’s shift in MDF priorities will result in better campaigns, higher ROI and more overall MDF dollars available to partners, channel marketing chief says.
HP Enterprise Services’ Martin Risau and Dragan Rakovich offer their view on how enterprises can get the most out of the data their businesses generate.