Deal Registration

Channel Programs

Micro Focus announces unified partner program with single modern partner portal

March 1, 2019 Mark Cox Comments Off on Micro Focus announces unified partner program with single modern partner portal
Micro Focus brings together their legacy business with the software assets acquired from HPE into a single program designed to manage hundreds of product lines, including managing cross-sell opportunities smoothly.

Unified Communications

New 8×8 partner portal put in place as part of channel revitalization strategy

March 1, 2019 Mark Cox Comments Off on New 8×8 partner portal put in place as part of channel revitalization strategy
The new 8×8 PartnerXchange Platform replaces a clunky predecessor, and makes it easier for partners to do business with 8×8. It’s part of 8×8 channel chief John DeLozier’s strategy to drive the company’s channel business more effectively.

Big Data

Splunk announces new global channel chief and additional partner incentives

February 26, 2019 Mark Cox Comments Off on Splunk announces new global channel chief and additional partner incentives
Microsoft vet Aziz Benmalek takes over as Splunk’s global channel chief, while the company announced new partner incents, improvements to their partner portal, and the implementation of the new partner tracks announced at last fall’s Splunk .conf18.

Channel Programs

Ottawa’s TITUS hires new CRO to grow channel as company broadens focus from data classification to data protection

February 25, 2019 Mark Cox Comments Off on Ottawa’s TITUS hires new CRO to grow channel as company broadens focus from data classification to data protection
TITUS has been successful selling to very large enterprises, but as their skillset becomes even more relevant to the broader data protection market, they are broadening their go-to-market strategy with an expanded system of both strategic technology and reseller partners, with the goal of a 100 per cent channel business.

Channel Programs

Comodo Cybersecurity lets partners define their own benefits in their first channel program covering endpoints

February 21, 2019 Mark Cox Comments Off on Comodo Cybersecurity lets partners define their own benefits in their first channel program covering endpoints
Comodo is recruiting partners who are prepared to make a deeper commitment to the company and supporting them through the program, while leveraging distribution for the first time ever to support much larger numbers of more transactional partners.

Channel Programs

Sectigo hones focused enterprise strategy to drive explosive channel growth in 2019

February 19, 2019 Mark Cox 1
Sectigo has been expanding its channel to both increase the amount of business it does, and to broaden it out beyond its historic base in carriers and MSPs. That has included a new channel program, and a focused strategy to make partners successful.

Channel Programs

Palo Alto Networks emphasizes new services opportunities in major partner program overhaul

February 6, 2019 Mark Cox Comments Off on Palo Alto Networks emphasizes new services opportunities in major partner program overhaul
This is the first major ‘tweak’ of Palo Alto Networks’ partner program since its inception, and the changes are extremely significant, and multi-faceted.

Channel Programs

SOAR vendor Siemplify stresses Partner First philosophy, enablement focus, in new partner program

February 5, 2019 Mark Cox Comments Off on SOAR vendor Siemplify stresses Partner First philosophy, enablement focus, in new partner program
Siemplify has moved to a model that directs all new business through partners, and will support them with a new single tier program that has a high emphasis on partner enablement and a commitment to protect partner profitability through margin transparency as well as deal registration.

Big Data

Information Builders unveils first-ever partner program – in 43 years

January 28, 2019 Mark Cox Comments Off on Information Builders unveils first-ever partner program – in 43 years
Information Builders is looking to expand beyond the enterprise by engaging more closely with their partners, rather than with the transactional model they used before, and have designed their first partner program to achieve this.

Channel Programs

New Pulse Secure partner program reworks philosophy to emphasize mutual commitment

January 24, 2019 Mark Cox Comments Off on New Pulse Secure partner program reworks philosophy to emphasize mutual commitment
The new channel program is much deeper and more fully built out than the original one designed when the company spun out of Juniper, as Pulse Secure wants its program to enable more committed and better trained partners – as well as reduced numbers of them.