Deal Registration

Backup

HYCU unveils new sub-program to provide additional benefits to Nutanix Velocity partners selling HYCU

October 29, 2018 Mark Cox Comments Off on HYCU unveils new sub-program to provide additional benefits to Nutanix Velocity partners selling HYCU
HYCU was created to develop and sell a custom-built backup solution for Nutanix, and this new program is designed to parallel the go-to-market strategy for the upper SMB and midmarket that Nutanix launched with their Velocity program in June.

Channel Programs

Dell EMC extends Partner Preferred Program to 20,000 commercial accounts, unveils first Dell EMC-VMware co-skilled badges

October 4, 2018 Mark Cox Comments Off on Dell EMC extends Partner Preferred Program to 20,000 commercial accounts, unveils first Dell EMC-VMware co-skilled badges
Dell EMC’s quarterly Partner Broadcast was mainly about recounting their many trumps in the first half of the year, but there was some new news here which will interest their channel partners.

Channel Programs

Robotic Process Automation vendor UiPath ups commitment to partners with two new partner-focused initiatives

October 3, 2018 Mark Cox Comments Off on Robotic Process Automation vendor UiPath ups commitment to partners with two new partner-focused initiatives
UiPath, a red-hot player in the robotic process automation space, is ramping up their channel business to accelerate the momentum that has taken them from $1 million to $100M in annual recurring revenue in less than 21 months, and are also announcing a new channel program.

Channel Programs

StorageCraft removes divisions between partner business models in new channel program

September 27, 2018 Mark Cox Comments Off on StorageCraft removes divisions between partner business models in new channel program
In addition to moving VARs and MSP sales into the same pool, the new StorageCraft partner program now brings all the company’s products into a single program, including brand new and acquired ones.

Randy Churchill, director of marketing and business development for D&H Canada
Distribution

D&H Canada looks to connect more small VARs with Cisco Meraki though “Driven” program

September 5, 2018 Mark Cox Comments Off on D&H Canada looks to connect more small VARs with Cisco Meraki though “Driven” program
The “Driven” program for Cisco Meraki is the first program D&H has offered specifically for Cisco Meraki, and includes measures to make it easier for small VARs to become certified on Meraki, and make more money once they are.

Channel Programs

Zebra unveils first vertical specialization for healthcare technology providers

August 20, 2018 Mark Cox Comments Off on Zebra unveils first vertical specialization for healthcare technology providers
Zebra sells its solutions predominantly to major verticals like retail and manufacturing, where most of their partners play, but for the first time they have announced a specialization for what will be a fairly small minority of partners with a deep focus in an area.

Backup

Nutanix-aligned backup vendor HYCU remakes, enhances channel program

July 24, 2018 Mark Cox Comments Off on Nutanix-aligned backup vendor HYCU remakes, enhances channel program
HYCU brought a rudimentary channel program with them when they spun out of Comtrade Software earlier this year, but now they have essentially remade it, making changes to strongly align with what Nutanix is doing, and adding the kind of features channel partners expect.

Channel Programs

Curious Dell storage channel numbers stand out in terrific Dell EMC Q1

June 15, 2018 Mark Cox Comments Off on Curious Dell storage channel numbers stand out in terrific Dell EMC Q1
Dell EMC finally made its long-awaited breakthrough in storage in the first quarter – even though on a year-over-year basis, channel storage business was actually down. It’s seen as more of a statistical fluke, rather than the harbinger of an unwanted trend, and considerable confidence around storage exists going forward.

Unified Communications

Sennheiser fills gap in unified collaboration headsets with high-end SDW 5000 Series

June 1, 2018 Mark Cox Comments Off on Sennheiser fills gap in unified collaboration headsets with high-end SDW 5000 Series
Sennheiser is looking to their first unified communication and collaboration headset to further stimulate their Canadian business, which has already been showing strong momentum.

Channel Programs

Claroty launches partner program around industrial control systems cybersecurity

May 29, 2018 Mark Cox Comments Off on Claroty launches partner program around industrial control systems cybersecurity
Claroty is interested in working with a select number of partners who are developing a focus on this relatively new space, which brings cybersecurity skills from IT to the context and problems of the OT environment.