Co-marketing

Channel Programs

Claroty launches partner program around industrial control systems cybersecurity

May 29, 2018 Mark Cox Comments Off on Claroty launches partner program around industrial control systems cybersecurity
Claroty is interested in working with a select number of partners who are developing a focus on this relatively new space, which brings cybersecurity skills from IT to the context and problems of the OT environment.

Channel Programs

OEM player SecurityFirst transitioning to all-channel model for midmarket and SMB

November 3, 2017 Mark Cox Comments Off on OEM player SecurityFirst transitioning to all-channel model for midmarket and SMB
SecurityFirst has just turned their technology into a channel-friendly product, DataKeep, which its partners will sell.

Channel Programs

Security automation and orchestration vendor DFLabs introduces first partner program

October 17, 2017 Mark Cox Comments Off on Security automation and orchestration vendor DFLabs introduces first partner program
DFLabs is looking to build a select channel of resellers, MSSPs and distributors, and is offering margins more common in traditional sales than for a subscription-based offering.

Channel Programs

Pivot3 expands partner program and makes it more formalized and predictable

August 28, 2017 Mark Cox Comments Off on Pivot3 expands partner program and makes it more formalized and predictable
Pivot3 has a large channel, and the changes are designed to both provide increased support for go-to partners while ensuring the large majority of partners receive necessary protection and support to close deals.

Marketing

HPE looks to turbocharge partner marketing with new Digital Marketing Program

June 6, 2017 Mark Cox Comments Off on HPE looks to turbocharge partner marketing with new Digital Marketing Program
While many of the program’s components existed before, HPE is doubling down on promoting them as a bundle, looking to get greater numbers of them involved in an area where the vendor says many partners need to be doing more.

Channel Programs

Security vendor Avecto drives towards 100 per cent channel with revamped partner program

April 5, 2017 Mark Cox Comments Off on Security vendor Avecto drives towards 100 per cent channel with revamped partner program
Avecto, which sells endpoint and privileged access management solutions to the enterprise and midmarket, has moved from direct to close to 100 per cent channel sales within two years.

Marketing

HP upgrades partner marketing with Co-Marketing Zone, new Social Media Center

September 13, 2016 Mark Cox Comments Off on HP upgrades partner marketing with Co-Marketing Zone, new Social Media Center
The HP Co-Marketing Zone now allows partners to track the performance and ROI of campaigns as well as create them, while the Social Media Center is designed to establish partners as thought leaders by providing content that goes beyond HP materials.

Big Data

Cognitive search vendor Sinequa revamps partner program around enablement

July 25, 2016 Mark Cox Comments Off on Cognitive search vendor Sinequa revamps partner program around enablement
Personalized training is at the heart of the new Sinequa partner program, which has been significantly revised from its original form, which was more like an alliance program.

Computers

Security heart of theme HP wants partners to sell around Windows 10

July 23, 2015 Mark Cox Comments Off on Security heart of theme HP wants partners to sell around Windows 10
In addition to a host of new Windows 10 products, HP is launching an aggressive campaign to help partners sell them, especially into 10-100 person organizations.

IBM global channel chief Marc Dupaquier
Channel Programs

IBM unifies channel management, resources

February 10, 2015 Robert Dutt Comments Off on IBM unifies channel management, resources
With the shift of its partner base towards value, IBM announces the One Channel initiative to get its partner management and resources on the same page.