Co-marketing

Lynn Anderson, senior vice president of channel marketing and demand generation at HP
Channel Programs

HP looks to marketing as channel differentiator

March 24, 2014 Robert Dutt Comments Off on HP looks to marketing as channel differentiator
HP channel marketing and demand gen chief Lynn Anderson looking to link up partners with marketing agencies to streamline MDF, support growth.

Holly Marasco
Channel Programs

Cisco launches Partner Marketing Central in Canada

December 8, 2011 Robert Dutt Comments Off on Cisco launches Partner Marketing Central in Canada
Portal is the new marketing flagship under developing Partner Led strategy

Rich Hume IBM
Channel Programs

IBM channel chief: 2015 vision a partner differentiator

February 22, 2011 Robert Dutt Comments Off on IBM channel chief: 2015 vision a partner differentiator
Rich Hume says partners able to invest due to long-term strategies