Commvault makes an impact at its Go conference by announcing its marketing chief will join an expedition walking to the South Pole.
Marketing
Editor’s Notebook: Want to make a marketing splash? Send your CMO to the South Pole
by Robert Dutt •
Marketing
Channel Programs, Cloud, Marketing, Security
AppRiver adds lead generation module to free appMailer email marketing tool
by Mark Cox •
The enhanced appMailer platform also provides the ability to share lead generation campaigns through social media.
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Cloud, Marketing
Intermedia adds new automated marketing campaigns around ransomware, Office 365
by Mark Cox •
While many channel partners still don’t think marketing is worth their time and investment, Intermedia stresses that it has become vital to survival in the digital age.
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Cloud, Distribution, Managed Services, Marketing
Cloud distributor Pax8 deepens integration with ConnectWise
by Mark Cox •
The latest Pax8 ConnectWise integration has optimized their interface within ConnectWise Manage to reduce the clicks in ordering, updating and linking cloud subscriptions.
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Marketing
HPE looks to turbocharge partner marketing with new Digital Marketing Program
by Mark Cox •
While many of the program’s components existed before, HPE is doubling down on promoting them as a bundle, looking to get greater numbers of them involved in an area where the vendor says many partners need to be doing more.
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Channel Programs, Marketing, Servers, Storage
New flexible consumption models, incumbency protection highlight Dell EMC channel changes
by Mark Cox •
Partner presence at this year’s event increased massively over anything at either the Dell or EMC events, or the initial joint event in Austin last fall.
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Marketing, Networking
Riverbed Reach delivering results as part of Riverbed’s digital marketing strategy
by Mark Cox •
Riverbed Reach, which was announced at last year’s partner event, went live two months ago, and its enablement of partners’ digital value proposition efforts is already bearing fruit.
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Marketing, Security, Training
SonicWall broadens training capabilities with launch of SonicWall University
by Mark Cox •
SonicWall University content is designed to be ongoing, beyond the granting of a certification, and to reach a broader range of roles than SonicWall has in the past.
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Cloud, Distribution, Marketing
Cloud distributor Pax8 unveils free Marketing on Demand resources for partners
by Mark Cox •
Pax8 has offered marketing resources to its partner channel before, but has given them the ability to conduct campaigns on their own with this offering.
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Channel Programs, Cloud, Marketing, Security
AppRiver upgrades free email marketing tool for partners
by Mark Cox •
AppRiver had a pre-templated campaign tool before, but it was limited to Office 365. The new one covers a broad range of their solutions, with 12 templates at launch, and more scheduled to be added.
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Cloud, Marketing, Mobility, Security, Software
New Ivanti brand for LANDESK-HEAT union to focus on unified secure workplace message
by Mark Cox •
LANDESK had been working on rebranding itself for nine months, and the bringing together of the company with HEAT Software into Ivanti provides an ideal opportunity to create a brand – and a strategy around it – to cross-market and cross-sell all the company’s solutions.
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Marketing
HP upgrades partner marketing with Co-Marketing Zone, new Social Media Center
by Mark Cox •
The HP Co-Marketing Zone now allows partners to track the performance and ROI of campaigns as well as create them, while the Social Media Center is designed to establish partners as thought leaders by providing content that goes beyond HP materials.
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Cloud, Marketing, Software
Sage launches massive campaign to build brand
by Mark Cox •
Sage delivers on the promises it made last year to invest to make its products better known. It laid out its marketing strategy here to partners, and indicated that partners need to respond by stepping up to the plate in their turn.
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Marketing, Networking
Riverbed steps up digital marketing to support mainstream networking push
by Mark Cox •
A key component of the new strategy is Riverbed Reach, a new marketing program the company announced at its Partner Summit event.
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Cloud, Data Centre, Marketing, Networking, Unified Communications
New products and plan in place: Avaya now needs to execute
by Mark Cox •
After a long restructuring, Avaya now has its two core next-gen offerings available, and has a systematic and well thought out plan to take them to market, leveraging both its channel and internal resources better than in the past. They still have to execute on these better than in the past however.
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Marketing, Networking, Unified Communications
Avaya pledges new partner-focused marketing initiatives
by Mark Cox •
Avaya has reorganized its marketing strategies to emphasize joint go-to-marketing initiatives with partners, with an emphasis on obtaining case studies for customers.
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Big Data, Cloud, Marketing
Dell steps up channel marketing activities
by Mark Cox •
At their Canadian partner event on Wednesday, Dell stressed their emphasis on driving more channel marketing activities, sour economy notwithstanding, and emphasized their building of the Future-Ready Enterprise brand with partners.
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Marketing, Storage
Intronis boosts marketing assistance to partners with MSP Marketing Booster Pack
by Mark Cox •
The new resource is a key step on the road to an Intronis sales and marketing certification program scheduled to be available in Q4.
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Marketing, Mobility, Security
Absolute drops Software from name, Computrace from branding
by Mark Cox •
In a complete overhaul of its branding to position itself for the future, Vancouver’s Absolute Software has renamed itself, and is phasing out the name of its flagship and top-selling brand.
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Computers, Marketing, Security
Security heart of theme HP wants partners to sell around Windows 10
by Mark Cox •
In addition to a host of new Windows 10 products, HP is launching an aggressive campaign to help partners sell them, especially into 10-100 person organizations.
