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Ermetic is a startup that started in the CIEM space and now offers a full CNAPP platform, which is sold by both reseller and MSSP partners.
Spera’s technology allows them to fill in what have been cracks in identity access management, which they view as highly complementary to existing IAM and IGA vendors.
Lacework has also added three new components to the program. Capture the Flag, a fairly complex enablement tool illustrating how the Lacework CNAPP works, and complimentary Cloud Security Assessments have already been used by some partners, and are formally being announced in the program. New post-sale services are in the process of development.
Netsurion’s channel in the past has been overwhelmingly MSPs, but the new Netsurion Npower Partner Program is also making a push for VARs, who the company hopes will become committed Netsurion partners as they gradually expand their business into managed services.
Cisco’s first Global Cybersecurity Readiness Index finds Canadian businesses less mature than global averages in many key metrics, pointing to the need for education and more security services.
Intel also emphasized major performance increases over the last version of the platform, and how it far exceeds the capabilities of older machines, to provide a strong case for refresh.
While Code42 shifted their Insider Risk Management solution to a 100% channel model two years ago, Guglielmi thinks that there is room for considerably more growth in the accelerating market in which they play.
The third version of this partner program since its inception in 2000, this one is focused on moving from three separate partner programs to a single one which includes four different business models where the points from them can all be combined.
Brennan sees the channel as critical to accelerating the success of their new midmarket-focused Artesca solution, and thinks some things can be done to the Go-to-Market generally which will pour more gas on the fire.
The TrueFort Trust Global Channel Partner Program is designed to support a broad range of partner types, but the company is being choosy about the specific partners it wants to work with.
Stellar Cyber has had a strong cadre of MSPs using their Open XDR platform, but resellers have been underrepresented among their partner base, so the new partner program was designed specifically to strengthen them with this part of the partner ecosystem.
OT is already a significant part of the company’s business, but the new tool, available now in Canada for the first time, will give end users the ability to see weaknesses and lead to channel opportunities to address them.
Maher has spent her whole career at very large companies, but often in growth-focused project areas which she thinks well suits the needs of a smaller company like Virtana.
Avaya’s Tim Sherwood shares some thoughts on how to achieve innovation without causing too much disruption in this guest blog.
Salesforce outlined their strategy around Generative AI at their TrailBlazer DX developer event, which includes new product and partnering and ecosystem strategy.
Dell’s exclusive deal will see it make CrowdStrike’s Falcon platform available to customers though multiple routes to market, and has led CrowdStrike to conclude that even a well-established company like themselves has much to gain from the partnership.
The new partner program uses a point system to not only reward for the usual things like sales and certifications, but for doing high value work with customers like ransomware assessments, even if they do not immediately lead to a sale.
