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N2WS was originally a pure play AWS protection platform, with AWS being both their best partner and biggest competitor, but they more recently broadened into Azure platform support and the Azure marketplace.
The support for OT integrations is something Tenable had not been able to offer technology partners until recently, because they are very different from IT integrations, but the technical obstacle to achieving this has been overcome.
Joseph Hoban, the company’s first head of sales, lays out his plan to make Sentra a winner in a hot market segment.
Appfire has been selling its software for years through a channel-first strategy, principally through the Atlassian platform and ecosystem, but has now formalized and beefed up its own channel program to make partners more productive and recruit more good ones.
Malwarebytes is particularly strong in the SMB market, and like Pax8 is focused on MSPs, making them what Pax8 considers a good fit in their portfolio.
With its new Accelerate Partner Program, Gluware has built out new tools to drive more partner incremental business, services and automation, and has gotten into distribution with Ingram Micro.
Cisco Canada’s Erin Smirle returns to the podcast to share her thoughts on the momentum of managed services in the channel and how Cisco supports partners in furthering their own managed services journeys.
In the last year, Cribl built out much of its channels team and saw large increases in partner bookings, which they expect to increase this year with a new channel program ready to roll out,
BlackBerry sees providing the CEM functionality that the broad IT market wants as an option within their managed XDR service as a major differentiating factor for their partners compared to other cybersecurity vendors.
The advanced support for Azure Virtual Desktop is part of ControlUp’s deepening of its relationship with Microsoft, which has engineering, sales and marketing components.
Cisco made its case that this is the year of the partner in security, laying out what they have been doing, and where they are going, with the emphasis squarely on additional simplification.
The new MT2 International Business Exchange data centre will also have energy efficiency advantages that will let temperatures be maintained at 27 Celsius, instead of the much cooler temperatures of the past.
Fortinet channel chief Jon Bove shares what’s new in the security vendor’s Engage Partner Program in this guest blog.
Intel Canada’s Kareem Sherif walks us through what’s new in the latest generation of Xeon processors on this edition of the podcast.
Following the streamlining of their partner program last year, Aqua is also modernizing their enablement tools, starting with new certifications for partner sales and sales engineer staff, and with a certification for MSPs on the horizon.
HP will also integrate their distributors into the Amplify program, and announced two new enablement programs, More for More and Fast Lane.
With services becoming an even more massive opportunity, HP is making a series of changes designed to make it easier for partners to work with HP around the services play, which will include simplification to significantly reduce the number of SKUs.
