Tag Archive for Specialization

Citrix messages of focus, steadiness resonate in Canada

Michael Murphy, country manager for Citrix Canada

While some of the channel changes announced at Citrix Summit have less relevance to Canada than in other geos, the core themes Citrix emphasized of increased focus and channel co-operation found a welcome reception.

New training initiatives highlight Salesforce partner announcements at Dreamforce

Salesforce introduced many exciting new solutions at Dreamforce, but for specifically partner-focused announcements, the big ones were all about training. And there were a lot of them.

Citrix sees strong channel momentum, dismisses reported disaffection over Elliott deal

Citrix denies that last week’s Co-operation Agreement will have negative implications for partners, and says that strong showings by newly-specialized partners has the company on track to achieve this year’s channel goals.

Riverbed continues value partner program emphasis with new enhancements

They include changes to Professional Services training designed to increase dollar spend, up-leveling Premier partner competency requirements, and a new Demo program which reduces the cost outlay to partners.

Citrix finalizing channel plans for Citrix Workspace Cloud

Citrix’s major announcement at Synergy this year provides huge new opportunities for both CSP and CSA partners, and the channel strategy being finalized is designed to ensure partners who move to the cloud with WorkSpace Cloud will be treated the same way as on-prem partners.

ADTRAN greatly simplifies channel program with new pricing policies

ADTRAN has dumped product discount rules intended to ensure quality by limiting discounts to partners specializing in the area, while at the same time expanding training with free self-serve modules, and eliminating the deal registration revenue threshold.

Citrix is a security company: Citrix Canada’s Michael Murphy

In a wide-ranging discussion of where Citrix is headed in the Canadian market, their country manager also identifies key issues with competition, mobility, storage, and the impact of recent announced changes to the partner program.

Citrix reshapes partner program along specialization lines

The new Citrix Solution Advisor program is a fundamental restructuring of Citrix’s partnering approach, which introduces Specialist Tracks to recognize and reward areas of focus.

Unify commits to more channel-centric model with new partner program

Canada is one of the countries where Unify pledges to be 100 per cent channel within twelve months – which will mean they will need to get distribution set up here.