Specialization

Michael Murphy, country manager for Citrix Canada
Channel Programs

Citrix messages of focus, steadiness resonate in Canada

January 13, 2016 Mark Cox Comments Off on Citrix messages of focus, steadiness resonate in Canada
While some of the channel changes announced at Citrix Summit have less relevance to Canada than in other geos, the core themes Citrix emphasized of increased focus and channel co-operation found a welcome reception.

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Richard Steranka, vice president of global channel operations at McAfee
Channel Programs

Intel Security boosts requirements for top tiers

October 28, 2015 Robert Dutt Comments Off on Intel Security boosts requirements for top tiers
Intel Security is going to expect more of its Platinum and Gold partners come 2016, but it’s also going to give them more in exchange for their partnership.

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Channel Programs

New training initiatives highlight Salesforce partner announcements at Dreamforce

September 17, 2015 Mark Cox Comments Off on New training initiatives highlight Salesforce partner announcements at Dreamforce
Salesforce introduced many exciting new solutions at Dreamforce, but for specifically partner-focused announcements, the big ones were all about training. And there were a lot of them.

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Channel Programs

Citrix sees strong channel momentum, dismisses reported disaffection over Elliott deal

August 3, 2015 Mark Cox Comments Off on Citrix sees strong channel momentum, dismisses reported disaffection over Elliott deal
Citrix denies that last week’s Co-operation Agreement will have negative implications for partners, and says that strong showings by newly-specialized partners has the company on track to achieve this year’s channel goals.

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Channel Programs

SolidFire adds specialization tiers to partner program

June 30, 2015 Mark Cox Comments Off on SolidFire adds specialization tiers to partner program
Four specializations are being announced, one of which is around OpenStack, which SolidFire believes is an industry first. .

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Channel Programs

Riverbed continues value partner program emphasis with new enhancements

May 21, 2015 Mark Cox Comments Off on Riverbed continues value partner program emphasis with new enhancements
They include changes to Professional Services training designed to increase dollar spend, up-leveling Premier partner competency requirements, and a new Demo program which reduces the cost outlay to partners.

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Channel Programs

Citrix finalizing channel plans for Citrix Workspace Cloud

May 14, 2015 Mark Cox Comments Off on Citrix finalizing channel plans for Citrix Workspace Cloud
Citrix’s major announcement at Synergy this year provides huge new opportunities for both CSP and CSA partners, and the channel strategy being finalized is designed to ensure partners who move to the cloud with WorkSpace Cloud will be treated the same way as on-prem partners.

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Steve Benvenuto, senior director of business development for the worldwide partner organization at Cisco
Channel Programs

Cisco scraps annual audits for top partners

April 30, 2015 Robert Dutt Comments Off on Cisco scraps annual audits for top partners
Partners will still require a full audit to make it to upper tiers of the Cisco partner program, but once in, will only have to re-audit every three years.

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Channel Programs

ADTRAN greatly simplifies channel program with new pricing policies

March 12, 2015 Mark Cox Comments Off on ADTRAN greatly simplifies channel program with new pricing policies
ADTRAN has dumped product discount rules intended to ensure quality by limiting discounts to partners specializing in the area, while at the same time expanding training with free self-serve modules, and eliminating the deal registration revenue threshold.

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Mobility

Citrix is a security company: Citrix Canada’s Michael Murphy

February 25, 2015 Mark Cox Comments Off on Citrix is a security company: Citrix Canada’s Michael Murphy
In a wide-ranging discussion of where Citrix is headed in the Canadian market, their country manager also identifies key issues with competition, mobility, storage, and the impact of recent announced changes to the partner program.

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