Specialization

CrowdStrike looks to new partner program to expand partner base and aid in market surge

February 5, 2019 Mark Cox Comments Off

CrowdStrike has also announced the CrowdStrike Store, which is very similar to the Salesforce AppExchange, and also extended to broaden their routes to market.

Zebra unveils first vertical specialization for healthcare technology providers

August 20, 2018 Mark Cox Comments Off

Zebra sells its solutions predominantly to major verticals like retail and manufacturing, where most of their partners play, but for the first time they have announced a specialization for what will be a fairly small minority of partners with a deep focus in an area.

NetApp unveils many new channel incents and enablement tools – with an ask in return

June 29, 2018 Mark Cox Comments Off

NetApp has presented an impressive array of new commitments to partners, but in return in for reciprocal commitment in return, specifically selling NetApp’s newer solution areas.

Is IOT the canary in the channel coal mine for SAS?

April 10, 2018 Robert Dutt Comments Off

SAS executives say the company is moving towards the channel — and how it’s building out its Internet of Things business may show what that movement looks like.

Splunk announces enhanced partner benefits at Global Partner Summit

February 28, 2018 Mark Cox Comments Off

Last year’s refocus on the channel saw Splunk more than double the size of their partner base. This year they are looking to drive further by enhancing the existing partner tracks and formalizing two new ones.

Avaya seeing rebound in business for Canadian channel

February 1, 2018 Mark Cox Comments Off

Avaya’s restructuring issues in 2017 had an impact in the midmarket in Canada which is served by the channel. Those problems have disappeared, and Avaya is bullish about its Canadian channel business moving forward.

BlackBerry unveils new Crisis Communication channel specialization around AtHoc platform

December 4, 2017 Mark Cox Comments Off

The invitation-only specialization is designed to create a relatively small nucleus of focused Crisis Communication experts within the BlackBerry Enterprise Partner Program.

BlackBerry focused on moving expanding channel to new secure workflow-focused vision

November 16, 2017 Mark Cox Comments Off

The BlackBerry channel back in its mobile device heyday was mainly telcos. Now, as they move broadly into security software they are expanding their channel, but also trying to focus it squarely on BlackBerry’s vision of the future.