San Mateo-based Exabeam has announced a restructuring of its Technology Alliance Partner Program, which sees it move from the flat program that is typical of many technology partner programs into a three-tiered program based on the nature of their strategic alliances.
Square has built a big business around providing support to microsellers who were too small to interest credit card companies, or who found their services too expensive. While this market is still their core, they have moved upmarket as well, with larger sellers, assisted by strategic partnerships with companies like SAP. The new channel program is designed to support partners in this upmarket transition.
The HPE Complete program, in existence since late 2016 in what amounted to beta form, has now been opened to General Available, allowing all HPE partners, including those outside the U.S., to participate.
The overall Veeam message at this year’s VeeamON event was change, with their hyper-availability vision, but for their channel partners, the messaging revolved around consistency of programs and assured consistency of support.
Because the closing of the acquisition will take place during a planned extensive restructuring of the Mitel channel program, the integration of both programs into a new one will take place in relatively short order.
Following last year’s creation of a partner program, Duo has created another program specifically for MSPs.
Exact Macola’s largest Canadian partner is benefiting from the company’s reinvigorated channel focus, and sees great potential for Canadian customers in the new Macola product release.
Avecto, which sells endpoint and privileged access management solutions to the enterprise and midmarket, has moved from direct to close to 100 per cent channel sales within two years.
Marya Munir comes over from Webroot to lead the execution of VIPRE’s channel strategy – which now includes a program for managed services partners.
While IT vendor alliance programs typically emphasize API sharing, Zerto’s program involves much more including active building of joint solutions and joint investments in field marketing.
Highlights of the new Datto program include a new tier for the top two per cent of partners, as well as new marketing and benchmark analysis initiatives.
Panzura is looking to its new partner program to both recruit and support a select partner base that can sell its new Freedom solutions, which are focused on the cloud NAS-space.
Cloud-focused distributor Pax8 sees IT trade association events as ideal grounds to talk with partners and add productive new ones, and Bodell’s hire both strengthens their presence at them and provides the channel with more evidence of their commitment.
CompTIA sees 2017 as continuing trends like the greying of the channel and the increase in non-traditional partners which have been developing for several years.
LANDESK CEO Steve Daly, who will head the new firm created by merging LANDESK and HEAT, talks about how HEAT will enhance LANDESK’s service management business, especially on the MSP side. He also discusses integration issues, the new company’s strategy, and channel issues — as well as why the new firm will likely have a new name.
Deanna Thomson, a 20-year Dell Canada veteran, has been appointed Dell EMC’s National Director for Canada, Channel Sales.
The process by which Dell and EMC members will map to tiers in the new program has been laid out, as has the way that EMC partners’ month of January will be handled until the end of the Dell fiscal year.
Dell established its IoT partner program earlier this year, taking on ISV partners. Now it has expanded the program, adding systems integrators, which includes smaller and boutique ones as well as large.
Gigamon is looking to get partner sales people and engineers thinking more about selling Gigamon’s platform integrated with complementary solutions from over 30 vendor partners.
SVA Software is looking to enlist 25-30 top IBM storage resellers to sell their BVQ storage management solution, which will go to market entirely through partners.
