With the Interim now removed from her job title, Gavriella Schuster talked with ChannelBuzz about her priorities going forward, including both things partners can expect to be announced at WPC, and her priorities beyond that.
D&H makes another infusion to an initiative which has operated successfully as part of the Business Assurance Program for years, and which has delivered substantial returns to vendor participants as well.
Fireglass, whose technology is based on isolating potential threats from the Internet, testing them, transforming them into benign content, and passing them on to the customer in real time, has announced its initial partner program. A key element – the always popular high margins.
Dell has formally launched a program with about 25 ISVs, but also makes it clear this is a pretty basic first step. Several months down the line they say there will be more useful functionality for partners, and also a lot more of them.
Citrix is adding a new, incremental front-end discount for new opportunities among both new and existing customers. They are also reworking their MDF program, and redoing their CAR program to simplify it and increase partner opportunities.
Extreme’s new channel chief is overseeing the rollout by early summer of programs the company first announced at last October’s partner event, with the first one being a wireless specialization being announced this week.
eSentire sold its SaaS-based cybersecurity solutions direct until a couple years ago, when they added referral partners. Now they have expanded their channel program to include MSPs and resellers, and partnered with Ingram Micro to add the focused partners they want.
While Avaya is not contemplating adding or dropping any distribution partners, it is working on restructuring their compensation model, to encourage them to fulfil the role Avaya wants them to play in their new go-to-market strategy.
The Quick Rewards program, which begins in Q3, gives partners who refer other partners to Quick Heal a reward of six per cent of their sales for the first year and four per cent for the second – giving Quick Heal a cost-effective way of enlarging their channel.
D&H’s Canadian partners had been asking for this service, available in the U.S since 2012, to come north. It assembles marketing collateral and customizable templates from both D&H and participating vendors in one library, and is free to use.